Why Jason Yormark is NOT the SEO Expert He Thinks He Is
Judging from the number of comments, it seems that SEO is still a mystery to many, so I’d like to demystify it a bit.
Thrust Me, I’m an SEO Expert
The thrust of the article was how Jason’s post about Triberr -which is awesome by the way- outranked many other similar posts and managed to get the first page ranking. How’d he do it?
Jason was the first to admit that he wasn’t intentionally optimizing his post to rank well on the term, he just followed some basic SEO principles, and low and behold, Google rewarded him.
He pointed out a few important things to optimize, such as the page title, sharing on social networks and good timing. So is that all? I don’t think so.
I think there are a few other factors going on behind the scenes that are helping his ranking.
The Hidden Intention
Certain searches terms in Google are treated a bit differently than others based on the intention of the searcher.
Here are two relevant examples:
- If I searched for [Italian restaurant] Google would guess that I’m probably interested in a local eatery, as opposed to learning about the history of Italian restaurants. So they’re going to show me search results listing local restaurants, rating and review sites and lots of maps of my area.
- On the other hand, if I do a search about [Facebook], Google is guessing that I want information about the brand, “Facebook” so they’ll show me Facebook.com as the top few searches, then other information about the site below that.
Facebook Smears Google
Now what if I did a search for [Facebook smears Google]?
Google will show me information about the Facebook brand, and Google brand, right? Wrong!
Google knows that I’m really looking for news articles about the latest PR scandal, so their algorithm will factor in what’s called, “Query Deserves Freshness (QDF)”.
QDF will give a higher ranking to more recently posted content than that content normally deserves. After a few weeks, when Google determines that the content is no longer fresh, the content will drop in rankings.
..and Now Onto Triberr…
This QDF algorithm is exactly what’s fueling Jason’s page to the top of the search results right now.
You see, Google knows that [Triberr] is a brand, so Triberr.com will almost always be the in the #1 spot, but after that Google has determined that there’s something “news like” going on with this query.
What do I mean by, “news like”?
Triberr is News?
Well, 3 months ago not a single soul ever searched for [Triberr]. Now hundreds of people are searching for it daily, and bloggers are writing about it daily.
So while Google may not understand what the word “Triberr” means, it knows that there is some sort of buzz around it and it should try to deliver fresh news in the results when available.
Now it also helps that Jason’s post is VERY relevant to the word “Triberr”, his site is an authoritative blog, and the post was shared by a lot of people, but will it stay there?
The short answer is, no.
As time passes, other authoritative outlets will write about Triberr (we hope so anyways), Google will move Jason’s post down, and will replace it with those more recent ones.
When TechCrunch Comes a Callin’
If TechCrunch or Mashable ran an article about Triberr tomorrow, we’d see that post on the first page in a matter of days, maybe even hours.
Now don’t get me wrong, I love that Jason’s article is on the first page, and I don’t want to see it move off, but I wouldn’t hate it if TechCrunch or Mashable did a little write-up on us too.
- On a scale of 1-10, how would you rate your SEO knowledge?
- What is the biggest SEO question burning in your brain right now?
- What is your best SEO secret?