Why I Hate Myself
That’s me on any given day. A walking billboard. An advertisement I pay to broadcast. And I fucking hate it.
Don’t worry tho. I don’t really hate myself. I love myself very much. It’s just that this particular aspect of me is something I abhor. The good news is, there might be a way out.
The Harley-Davidson (H-D) jacket you see me wearing above is one of my favorites.
It feels amazing to the touch. The tactile sensation alone could make this jacket my fav. But there’s more.
It was given to my by a long-time friend. He used to work for H-D and he stole it, so it has extra-special meaning. It wasn’t only a gift from a friend, he actually risked his job getting it for me.
But look at that H-D logo across the back. If that doesn’t make me a walking billboard I don’t know what does.
I wear this jacket because it telegraphs something to the world. Mostly that I’m cool (by association) because H-D is cool.
You may not be able to recognize them, but they are GAP, 1969s.
I have several pairs, all purchased around the same time. They fit me well so that’s what I wear. But they are more than that.
They telegraph to the world that…well, I’m not sure, but I’m sure they telegraph something.
Growing up, there was no other brand of sneakers cooler than Adidas. So, again…cool by association.
These particular sneakers are made of hemp. Yes, that means weed. And I wear them because they say I’m cool, forward-thinking, and edgy.
Adidas made a pair of stupid shoes, and I got all that from it.
I don’t know if you can tell, but thats Starbucks in my hand.
I wouldn’t be caught dead drinking Dunkin’ Donuts. Of course I think Starbucks makes a better cup of coffee (or in this case caramel macchiato) but could that be why I’m loyal to Starbucks? Unlikely.
Starbucks makes me look cool. It’s a more expensive drink. It’s a drink that comes with higher status than coffee from a corner store.
All of these brands have managed to imbue their stupid products with way more meaning than warranted.
I may think H-D is cool, and more importantly, you may think H-D is cool, and therefore, I’m cool by association when wearing it, but it’s just a stupid jacket. Ditto for pants and shoes.
If I wore off-brand jacket, pants, and shoes, every single one of you reading this, would judge me differently for it. What a mind-job.
Not only would you categorize me differently, but you would probably do it without even realizing it.
Further more, and this is really fucked up, there are fewer and fewer places where we can go to buy non-branded clothing (and everything else for that matter).
Go ahead. I dare you. Try to muddle through your day without acting as a shill for a brand that’s not paying you a penny for it.
Taking the Power Back
There is one item in the picture above that I don’t mind shilling for. The beautiful blue Triberr T-shirt.
Triberr is MY brand. Triberr is my life. Wearing that T-shirt is a generative and empowering experience. I want to wear Triberr jackets, jeans, and shoes. Ok…that may be little too much.
So, here’s the idea. We may not be able to avoid being a walking advertisement for a brand, so why don’t we become a walking ad for our own brand?
Furthermore, as bloggers, and therefore audience creators, when we wear branded clothes, we should be compensated for it.
Give me a “hell yeah!” if you agree.