Why Every Business Owner Must Become Expert Marketer
For me, Marketing has always been Applied Psychology.
There are many schools of Psychology (Freud, Jung, Frankl, Nietzsche, etc) and all try to reduce human nature to a set of drives (sexual, archetypal, meaning, power, etc).
While scholars argue over who’s right, Marketers have taken these “theories” and field-tested them in real life on real people and on a GLOBAL scale.
By learning about Marketing, business owners are really learning about human nature; and that is both priceless and applicable to every facet of one’s life.
So how can great Marketing help your business?
We need to get back down to fundamentals.
- Too many businesses are selling pieces of shit wrapped in a box which is then marketed to consumers.
- These “products” are worthless to begin with; so great Marketing is a MUST if it’s to fly off the shelves.
- Combination of poor economy and market saturation will make it harder and harder to get these products to move.
So lets stop making these products all together.
Let’s instead, as a rule, make product that people actually need.
A Great Marketer understands his customers and their needs. A Great Marketer listens and listens carefully. A Great Marketer tries to get at the meaning behind the words.
A Great Marketer understands the problems his clients have and the product he makes is a solution to those problems.
In other words, products and services that are solutions to problems already have the Marketing component built in.
You may want to read that last sentence again, memorize it, engrave it in stone, carry it around I your wallet.
These products and services are easy to sell and market.
People need them, people want them. All you have to do is make sure people know it exists. BA-GOOSH!!!
Run tell dat.
I recommend these books for further research.
(Amazon Affiliate Links)
Cashvertising by Drew Eric Whitman is quick, easy, jam packed with great info.
The Culture Code by Clotaire Rapaille is in depth, well researched, head and shoulders above the other books in the similar vain.
Buyology by Martin Lindstrom Like the story of Goldilocks, this one is neither too quick nor too in depth but it’s just right for anyone who wants to have a really practical understanding of what motivates buyers. It rounds out the set nicely.
What product or service are you selling?
What problem does it solve?
How are you marketing your product/service?