Why Every Business Owner Must Become Expert Marketer

For me, Marketing has always been Applied Psychology.

There are many schools of Psychology (Freud, Jung, Frankl, Nietzsche, etc) and all try to reduce human nature to a set of drives (sexual, archetypal, meaning, power, etc).

While scholars argue over who’s right, Marketers have taken these “theories” and field-tested them in real life on real people and on a GLOBAL scale.

There are actual cases of people selling the rights to name a baby to the highest bidder. You know what rhymes with bidder? Twitter. Tweet this.

By learning about Marketing, business owners are really learning about human nature; and that is both priceless and applicable to every facet of one’s life.


So how can great Marketing help your business?

We need to get back down to fundamentals.

  • Too many businesses are selling pieces of shit wrapped in a box which is then marketed to consumers.
  • These “products” are worthless to begin with; so great Marketing is a MUST if it’s to fly off the shelves.
  • Combination of poor economy and market saturation will make it harder and harder to get these products to move.

So lets stop making these products all together.


Let’s instead, as a rule, make product that people actually need.

A Great Marketer understands his customers and their needs. A Great Marketer listens and listens carefully. A Great Marketer tries to get at the meaning behind the words.

A Great Marketer understands the problems his clients have and the product he makes is a solution to those problems.


In other words, products and services that are solutions to problems already have the Marketing component built in.

You may want to read that last sentence again, memorize it, engrave it in stone, carry it around I your wallet.

These products and services are easy to sell and market.

People need them, people want them. All you have to do is make sure people know it exists. BA-GOOSH!!!

Run tell dat.


I recommend these books for further research.

(Amazon Affiliate Links)

Cashvertising by Drew Eric Whitman is quick, easy, jam packed with great info.

The Culture Code by Clotaire Rapaille is in depth, well researched, head and shoulders above the other books in the similar vain.

Buyology by Martin Lindstrom Like the story of Goldilocks, this one is neither too quick nor too in depth but it’s just right for anyone who wants to have a really practical understanding of what motivates buyers. It rounds out the set nicely.


What product or service are you selling?

What problem does it solve?

How are you marketing your product/service?


Dino Dogan

Global Force for Badassery | Founder of Triberr | Refugee from Bosnia | Writer for Technorati | Speaker | Lousy Martial Artist | Pretty good singer/songwriter | Hi 🙂

More Posts - Website - Twitter - Facebook - Google Plus

  • Pingback: WiseStamp: Are You Leveraging Ancient Technologies to Improve Your Social Media Standing? | DIY Blogger NET

  • Pingback: Tweets that mention Why Every Business Owner Must Become Expert Marketer Today | DIY Blogger NET -- Topsy.com

  • http://www.inspiredwish.com Jeanie

    “In other words, products and services that are solutions to problems already have the Marketing component built” –
    This is the exact reason I started a blog. I felt I needed to point out some problems I solve to people, so they might see my product in a new light.

    • http://diyblogger.net/about Dino Dogan

      Thats whats so great about social media…its not necessarily a platform for selling, its a platform for listening. Via twitter/facebook/blog people are actually inclined to tell you A)What they need/want? and B) What problems they need solving.

      All we have to do is listen and provide those solutions.

      • http://twitter.com/emilybinder Emily Binder

        Listening is important indeed. But I heard something poignant that should guide our ears: We should listen but not eavesdrop. (This idea came from Steven van Belleghem, “The Conversation Manager” on a Jaffe Juice podcast.)

        A brand that eavesdrops and replies to every little mention interrupts the consumers’ conversation, instead of politely jumping in where it’s useful. Plus, it’s better to take action and just send a free pizza/other shit in a box product over to a Twitter complainer rather than have a drawn-out public @ conversation which should be a DM conversation anyway. It’s so transparent.

  • Pingback: Social Media Reading List (Week of February 14, 2011) | Fitzternet

  • http://www.creativeflavor.com/ext/blog Janna Polzin

    A little late to the discussion, but just saw a link to this post on Twitter and wanted to pipe in…

    In my Twitter stream this week I was noticing an abundance of “new” things. A new app for this, a new way to do that, a new widget, new blah, blah, blah.

    I don’t need anything new! Especially with technology, there are dozens of new things everyday and it’s easy to fall into thinking that the latest is the greatest. New is nice, but I think many people share my sentiment and just want something that works really well.

    If businesses were listening, we’d probably see a lot more messaging about products that are not reinventing the wheel or forcing people to learn something new, but that just work so well that you don’t even know you’re using it. “New” isn’t a marketing strategy, but I’ve noticed many companies relying on it that way.

    Anyway, a bit off-topic. Needed to rant about all the new crap on the market that people are trying to sell to me just because it’s new!

    • http://diyblogger.net/about Dino Dogan

      Oh geez…you say all this the week I deploy a brand new service lol

      Would be interesting to get the impressions from someone who IS fed up with new… take a look http://triberr.com lemme know what you think. But basically, every time you publish a new post, everyone in your tribe will tweet it to their followers. And you do the same for everyone in your tribe. This happens automagicly of course. Neat, huh?

      • http://www.creativeflavor.com/ext/blog Janna Polzin

        Dude! That is cool. I love it! But see, you’re not reinventing the wheel. It’s not even a new process really. You’re just automagically automating a process that was happening already, which is sweet! Is it still just in beta?

        • http://diyblogger.net/about Dino Dogan

          haha…YOU GOT IT!!!! Thats exactly correct.

          I’ll bring you in….once there you can create your own tribes and invite whoever you love and trust. Promise to give lots of feedback, plz 🙂

          • http://www.creativeflavor.com/ext/blog Janna Polzin

            Thanks, Dino! Can’t wait to check it out. Will have to up my blogging game now. 🙂 Have a great weekend.

  • http://twitter.com/bdorman264 Bill Dorman

    Find out why they want to buy then align them with what they want. It’s their ‘why’, not yours………..

    I think I want that box o’ shit………….:)

    • http://diyblogger.net/about Dino Dogan

      haha..you know what? That box o shit does look pretty good lol

  • http://www.KieraPedley.com Kiera Pedley

    Again nice article. There’s a pretty good maxime that 80% of your business efforts ought to be associated with sales and marketing – so if 80% of your activity is centered around one concept, then best you be doing it right!

    I firmly believe that good business centers around amazing customer service attitudes “Relationship Marketing” and providing a product that actually works 🙂

    You’re spot on – find their pains and frustrations, and alleviate them.