Why Business Owners Must Take Web Design Into Their Own Hands
I dare anyone.
And I mean ANYONE to challenge me on this one.
.Web and Graphic designers; those artsy and creative folks follow ONE of two objectives when you hire them to design YOUR website or blog.
- They either follow their muse or
- They look to please the guy signing the check.
More times than not, designers are looking to please the buyer; the business owner paying for the web design services.
So how can a Web Designer ensure his design is accepted and the client is happy?
The Web Designer will include a lot of owner-ego content.
They do this by including the picture of the owner, the name of the owner, the accomplishments of the owner, etc.
They do this because it works.
We all love seeing ourselves in “print” and we all love having our egos stroked. But THAT is not going to make YOU any sales.
We are not trying to develop a cult of personality here. We all know how that ends.
Your website/blog should be about one thing and ONE THING only.
The viewer. The visitor. The prospect. The potential future customer. Ok, that’s like four things bet they’re all the same.
Call it what you will, the focus of the website MUST BE on the visitor.
This is why business owners MUST take the direction of the design into their own damn hands.
Did you know that you can learn how to deploy a website that looks better than 90% of garbage you see on the Internet and deploy it over the weekend?
It only takes a few hours to learn WordPress fundamentals.
It only takes few hours to learn the necessary components of what’s needed to bring a website online (domain name selection, local test bed, domain hosting, WordPress theme selection, etc.)
These are just fancy names for simple procedures every Internet citizen will have to learn eventually.
Why not now?
I’m here to teach you all these things, and if you’re really stuck you can always get little bit of help from someone who understands.