Why Article Marketing Works for Black Hats and Not for White Hats
As it’s often the case, the lineage of arguments on the blogosphere is long, so let me give you a quick-down.
Robert lays out a very cogent argument on how to gain traffic by being more attentive to how people react to OPC (Other People’s Content.)
Sound advice and I couldn’t agree more.
Then he goes on to use an example of Article Marketing.
For the uninitiated, Article Marketing is the act of writing an article (duh!) and submitting it to any number of Article Publishing websites who accept this drivel. (Let’s just say people don’t usually use their A material when doing this)
Why People Do It?
Article Marketers/Bloggers do it to build backlinks (backlinks=money in the online world) and Article Publishers do it to generate content (also money in the online world.)
The general consensus on the blogosphere is that this is a waste of time and no self-respecting blogger would do it the way of the Black Hat samurai. But…there is always a but…
The way Black Hats do Article Marketing and the way White Hats do Article Marketing is WAAAAYYY different.
If you’re unfamiliar with the Black Hat/White Hat terminology, think Harry Potter versus Voldemort, except everything happens online.
When a White Hat does Article Marketing they attempt to create C+ content and link back to their own authoritative website.
When Black Hats do it, they use other people’s content (why write your own when you can pilfer) AND they link back to their own landing page.
THIS my friends is the difference between the two.
Let’s pretend I’m a Black Hat and want to build massive number of backlinks to my landing page.
Landing Page is one of those ugly, long-scrawling, reeks of night time infomercials web pages. It’s usually brightly colored with the host telling you how he made billions of dollars using this one simple technique. Yeah right…
If I’m a Black Hat, I’m not going to bother writing my own article. I’ll just use somebody else.
If I leave the article as-is it will decrease the google rank for the dude I stole the article from. If I change it slightly (using automated tools like Best Spinner) the dude I stole it from will probably get dinged by google anyway, and I will be able to submit it to multiple online publishers. Sweet.
All these article will be linked to my landing page of course.
So what did I do?
- I’ve used somebody else’s work.
- I took away their goggle juice in the process and
- I auto-submitted “my article” to a ton of Article Publishing services building backlinks in the process
Sneaky shit. I know.
But Dino. Are you saying these guys never get caught?
Sure…sometimes they do get caught, but they have made their efforts sufficiently anonymous and the worst-case scenario is they have to take the Landing Page down. Big deal…they got a ton of other ones and they can always create a new one, and repeat the process.
But aren’t they identified as the author?
They don’t do this shit using their own name. If you see a cat named Jeff Smith, or Bob Newmark…or any number non-descript, recyclable aliases, you’re probably looking at someone covering their tracks.
So you see…you can drive traffic to your landing page and make money online if you are willing to be sufficiently unscrupulous.
Granted, this is a very rough outline and there are few points I didn’t cover, but the major stokes are there.
And now you know why Article Marketing Works for Black Hats and Not for White Hats.
Make sure you read/listen to these:
- No Bullshit Approach to Search Engine Optimization & Google Page Rank
- RePurpose Articles for Additional Income and Traffic
- What Makes People Buy: Benefit of the Benefit
- Fear. It’s What’s For Dinner
- The Basics of Copyrighting Courtesies
- When To Never Do Article Submissions