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Where Does The Most Interesting Man in the World Come From?

May 29, 2012 0 Comments

I love those Dos Equis beer commercials. In case you’re not acquainted with the most interesting man in the world, here are few facts about him.

  • He once taught a German shepherd to bark in Spanish.
  • He’s a lover, not a fighter, but he’s also a fighter, so don’t get any ideas.
  • His cereal never gets soggy. It sits there, staying crispy, just for him.
  • The police often question him, just because they find him interesting.
He is, after all, the most interesting man in the world. But where does he come from?

The most interesting man in the world comes from the 90s Murphy’s Stout commercial.

I recently came across a commercial that was made back in the early 90s. And the similarities are undeniable.

More Beer

They are both beer commercials. One is for Murphys Irish Stout, the other is for Dos Equis.

The Protagonists 

The vocal delivery by the protagonists is identical. Laid back. Cool. Unassuming. Like they know we’re listening so they don’t need to try to get their point across.

Even the actors look alike. The guy from the Murphy’s commercial could easily be the young version of the most interesting man in the world.

Also, they are both vaguely Irish/Scottish.

Catch Phrase

The structure of the catch phrase is identical.

Line 1: The Grabber

Murphy’s Irish Stout / Dos Equis 

I didn’t always carry her books home from school / I don’t always drink beer

Line 2: The Twist

Murphy’s Irish Stout / Dos Equis

But we didn’t always go to school / But when I do, I prefer Dos Equis

Line 3: The Closer

Murphy’s Irish Stout / Dos Equis

Like the Murphy’s, I’m not bitter / Stay thirsty, my friends.

Decide for Yourselves

Murphys Irish Stout advert

And of course, Dos Equis.

Other Similarities?

It looks to me like the agency that made Dos Equis commercials used Murphy’s as their blueprint and simply accentuated the most powerful aspects of the Murphy’s ad.

In Murphy’s, the actor himself states his accomplishment. “I was the first boy in Cork to kiss her”. In Dos Equis, the narrator states the accomplishments, and many of them.

The attention of everyone in the make belief land of these two commercials is that all eyes are on the protagonist.

Dos Equis simply adjusted for our dwindling attention spans and instead of one 30 second spot, they inserted multiple mini-vignettes each lasting only few seconds.

I know there are other similarities. What are they?

Final Word

Is yours.

Marketing, MARKETING