What Makes People Buy: Sidevertising
You approach the most beautiful girl at a party and you say..
Hi, my name is insert_you_name_here and I am amazing in bed. You should definitely date me.
Eight seconds later you’re walking away with the tail between your legs and your head distinctly ringing from being slapped upside it.
How come your approach didn’t work?
You went in claiming something about yourself that can’t be confirmed (amazing in bed) until it’s too late AND you focused on what YOU want (date me).
Or to put it another way; Trust and Rapport.
What’s missing is a reliable account of the fact that you ARE amazing in bed. Also, there needs to be a shift in focus from the “you” that is “I”, to the other party.
The “amazing in bed” spiel would be lot more effective if it came from someone else. Someone who is known and trusted by the target.
Someone who would approach the target from the side and whisper (advertise) few interesting factoids about your carnal prowess.
And the “date me” part of your pick-up-line would have gone over much better if the proposal included something your target was actually interested in.
So, are you Advertising or are you Sidevertising?
Bear in mind that almost everyone is Advertising and almost everyone else is proclaiming it as loud as they can that THEY are the best in bed.
Interesting enough, as loud as those voices are, the whisper that comes from a trusted third party cuts through all that noise every time.
So stop Advertising your business. Instead. SIDEVERTISE!!!
You know who’s really good at Sidvertising? Google.
Google makes all it’s money through Sidevertising. They are giving away something valuable, something that their date wants and needs (the most powerful search engine on the Interwebs) and they make their money through ad sales. Plus, how many of your friends have whispered to you about google’s sexual prowess? (or in google’s case, their amazing search abilities).
What’s your business? Leave a comment. Let’s have a virtual pow wow and figure out how we can have you Sidvertising.
Other posts in this series:
I recommend these books for further research.
(Amazon Affiliate Links)
Cashvertising by Drew Eric Whitman is quick, easy, jam packed with great info.
The Culture Code by Clotaire Rapaille is in depth, well researched, head and shoulders above the other books in the similar vain.
Buyology by Martin Lindstrom Like the story of Goldilocks, this one is neither too quick nor too in depth but it’s just right for anyone who wants to have a really practical understanding of what motivates buyers. It rounds out the set nicely.