Twitter, G+, Facebook Wall, Who Is the Noisiest of Them All?
Who makes my online streams clogged up with nonsense?
Who makes me want to run away and go live in a cave for a while?
Who is causing the information overload we’re all suffering from?
Mashable and Scoop.it. They are the root cause of all information overload.
Now, let me explain.
Mashable and Scoop.it are NOT the only offenders. They are simply personifications of the two types of offenders:
- Big, crappy, content warehouse fluff pushers, and
- Content aggregators, the bane of my existence.
Content Warehouse 13
Mashable publishes 50+ posts per day, most of which are utter nonsense, emotional manipulation, and regurgitation of content seen elsewhere. (hey Buzzfeed, Reddit says hi)
I could have easily said HuffingtonPost, Buzzfeed, TMZ, and any number of of large sites that publish a shit-storm of content.
Because these sites are well established, and because they came onto the scene at the right time, they have a built-in army of people that will share the content mindlessly without reading it, and without giving it a second thought. I mean…it’s on Mashable, so it must be sharable, right?
Every time I get suckered in by a good headline and read an article on Mashable I regret immediately after.
Let’s do Some Math
50 articles per day, x 1000s of social shares per article = 50,000+ pieces of shit we all have to sift through to find something worth reading.
Multiply all that by the number of large sites like Mashable, Buzzfeed, and HuffPo, and you quickly realize that we don’t stand a chance of getting away from the noise…unless.
Unless we choose to ignore those sites and refuse to share their content. And there is already a movement afoot whose purpose is exactly that.
- Why I Won’t Be Retweeting Mashable Stories by Doktor Spinn
Well, consider me part of that movement.
You will NEVER, ever, ever see me share a post from Mashable, Buzzfeed, HuffPo, and similar. And since they would never share my posts, I don’t even feel bad about that.
First, let me say that I love Ally Greer, Scoop.it’s Community Manager. Ally is #awesome.
I feel really bad taking a shit on Scoop.it like this because of Ally, and I considered using Storify, or Paper.li, or Twitter embeds, or any number of other social platforms that allow someone who:
- Can’t write
- Don’t know what to write about
- and doesn’t deserve any traffic..
To create a page for themselves with OPC (other people’s content) and pretend like they’re…I duno…relevant? A taste maker? Is that the idea?
I considered using one of these many other platforms to illustrate that point, but no other platform has done a better job of enabling someone to curate someone else’s content. So congrats on that, it’s just that in terms of noise, well…these platforms enable non content creators to pretend like they are content creators. Thus making the blogosphere lot noisier than it needs to be.
As a reader, I never once landed on a scooped, storified, or paper.li-ed page, and thought to myself “yay”. Instead, I always find my self feeling like I got suckered into getting there, and cant wait to leave.
It could be just me, but somehow I doubt it.
Why Am I Saying All This?
Because over the last 2 years, Triberr has been criticized as a noise maker. So, let’s consider that, shall we?
Triberr enables Bloggers, Podcasters, Youtubers, and other original content creators, to get 100s of social shares per post.
In other words, if a Blogger writes a post, Triberr gives that post a fighting chance of getting some eyeballs on it, in the face of all other competition.
If that’s noise, then I’m proud to contribute to it. But I don’t see it as noise, at all. I see it as a chance for my thoughts to gain some traction against the odds.
The Last Word