Tribe Building Strategy for Multi Author Blogs
There are two things you need to do as the Founder of a multi author blog in order to take full advantage of Triberr.
- Build a blog-wide tribe, and
- Instruct your writers to build their own tribal network.
Let’s cover both.
Build a Blog-Wide Tribe
It’s a simple 3 step process.
I will use my favorite new multi author blog as an example in order to keep things concrete, but the same steps will apply to any multi author blog.
The Man FAQ (TMF) is a relatively new blog with seasoned writers who are well respected in their niche. They came together under the same blog because they love the subject of…well..manliness. And I’m all about that.
TMF was founded by John Swartz, and as the leader of TMF, the onus of responsibility for getting all his writers on board is on him. As it will be on you if you’re in charge of your own multi author blog.
The First Step
Then, John would invite his co-authors to Triberr. Once they’re in the system, John would locate them and invite them into his TMF tribe. For a step-by-step, see How do I invite someone to my tribe?
Everyone would use their own author-specific RSS feed.
This is probably THE MOST important piece. In order for each author to be correctly identified, each author would add their own feed. See How do I add my blog to Triberr?
This is very easy for John and his team. For one, they are using a great WordPress theme which already gives them individual author feeds without any extra effort, and since they are all tech savvy, it will be a piece of cake to find it.
So, for example, when Jen Upshaw Swartz goes to add her author-specific feed to her Triberr profile, she can make her way to Staff Directory link (as pictured below)
Click on her name, which will take her to the author page. Note the URL boxed in red.
All Jen has to do at this point is add /feed to the end of that URL to get her own author-specific RSS feed.
Jen would then use that as her blog feed in Triberr.
The Net Effect
The net effect of all this is two fold.
- Posts would be correctly identified inside the Tribal Stream, and
- When posts are shared, the correct author would get the social mention (credit)
Let’s elaborate a little bit on those two points.
Correctly Identifying a Post
And 9 times out of 10, this is perfect. Except when he has a guest author.
I went to check to see who wrote this post, and sure enough, it was a guest author.
This means that every time I share a post that has the incorrect author, I lie a little to my audience. They follow a link expecting Mike Allton, and they get someone else.
This reflects poorly on me, and it reflects poorly on Mike. And I don’t think the guest author is getting much benefit.
Consequently, I tend to delete posts with a misidentified author, as do most people.
Social mentions are the new authorship credit.
In the above scenario, Mike benefits from these incorrect social mentions, but the guest author doesn’t. And since Mike is getting the content, I think it’s only fair to give the actual author of the post the mention.
Unfortunately, Mike didn’t invent the usurpation of social mentions. All blogs do this.
When you write for HuffPo, you don’t get the social mentions, HuffPo does. Here’s an amazing post by a good friend who DOES NOT get the mention, instead the mention is usurped by the blog.
If you ask me, the author should always come first. The platform comes second. And Triberr is built with this philosophy in mind.
It’s these kinds of practices however, that have enabled blogs like HuffPo to build their brand and sell it for insane amounts of money without giving the authors who have built the brand anything in return. But I digress.
The point is, social mentions are the new authorship credit, and it should always go to the person who wrote the content.
Build Your Own Tribes
Getting back to our The Man FAQ example, once TMF tribe is in place and TMF authors have joined the tribe with their own author-specific feed, it’s time for all authors to build their own tribal networks.
Building your own distribution network is easy, especially if you write awesome content, and are willing to share other people’s amazing content. Locate your tribe from here.
I’m working on a comprehensive text for various tribe building strategies, but in the meantime, consider a local tribe strategy.
I hope that covers the steps as well as the philosophy behind how Triberr works. But if I missed something, or if you need help locating your feed (author-specific or otherwise), leave a comment below and I’l help you find it.