Top 3 Tribe Building Strategies for Bloggers
I’ve written about basic tribe building strategies already. The niche, the low-mid-high strategy and timeline strategy.
Here we go.
The Posting Frequency Strategy
It might be perceived as unfair if one tribe member posts 3-4 times a day while other tribesmen post 3-4 times per week.
I’m personally not bothered by this as long as content has merit, but I can see how some might.
So you may group your tribesmen based on their posting frequency where every tribe member posts approximately at the same frequency schedule.
The three levels that you might consider is a tribe that posts 3-4 times per day, another that posts 3-4 times per week and yet another tribe that posts on irregular and seldom intervals. For example, 3-4 times per month.
The Power in Numbers Strategy
My Anubis tribe has 19 members. That’s 12 more than the default 7 members tribe. And lemme tell ya. There is power in numbers (combined Twitter reach at this time is 111,749 people.)
Anubis tribe consists of relatively small bloggers who offer high quality content.
Go check out their blogs, you will notice a significant increase in engagement not only from the outside but also engagement amongst members of the tribe.
They support each other, they comment on each other’s blogs, they are arranging guest posts on each others blogs, etc.
Small bloggers with a loyal following on Twitter can really mobilize their following and give another blogger a significant boost in traffic, comments, and engagement.
While Jaffa tribe is mighty, Anubis tribe is my favorite. Thank you guys for being in my tribe.
Geographical Tribe Strategy
I know, I know. What does Geography have to do with these here Interwebs? Hear me out.
This strategy was proposed by Kazia Mullin and it makes a boat load of sense to me. There are a lot of bloggers who are focused on a specific geographical area.
I can totally see a Real Estate blogger in Tuscon, Arizona, tribing up with a restaurant reviewer blogger in Tuscon and bringing a blogger who blogs about rock climbing in Tuscon with blogger who…well, you get the idea.
In fact, I just hooked up two bloggers with a Triberr invite. One who is focused on Spanish speaking communities (a variation on the geographical strategy) and another blogger who is bringing other bloggers from Malaysia into his tribes.
I’m not using this strategy myself but I can totally see the value in it.
I hope these three new strategies make sense to you and for the original three strategies, read 3 Master Tribe Strategies to Reach Multiplication.
- Which one of these strategies makes the most sense to you?
- Can you suggest another strategy?