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Top 3 Tribe Building Strategies for Bloggers

April 1, 2011 26 Comments

It's Strategery time again. Ten-hut!

I’ve written about basic tribe building strategies already. The niche, the low-mid-high strategy and timeline strategy.

After using Triberr for a while and with ample input from everyone in Triberr community, I’ve devised three additional strategies.

Here we go.

The Posting Frequency Strategy

It might be perceived as unfair if one tribe member posts 3-4 times a day while other tribesmen post 3-4 times per week.

I’m personally not bothered by this as long as content has merit, but I can see how some might.

So you may group your tribesmen based on their posting frequency where every tribe member posts approximately at the same frequency schedule.

The three levels that you might consider is a tribe that posts 3-4 times per day, another that posts 3-4 times per week and yet another tribe that posts on irregular and seldom intervals. For example, 3-4 times per month.

The Power in Numbers Strategy

My Anubis tribe has 19 members. That’s 12 more than the default 7 members tribe. And lemme tell ya. There is power in numbers (combined Twitter reach at this time is 111,749 people.)

Anubis tribe consists of relatively small bloggers who offer high quality content.

Go check out their blogs, you will notice a significant increase in engagement not only from the outside but also engagement amongst members of the tribe.

They support each other, they comment on each other’s blogs, they are arranging guest posts on each others blogs, etc.

Small bloggers with a loyal following on Twitter can really mobilize their following and give another blogger a significant boost in traffic, comments, and engagement.

While Jaffa tribe is mighty, Anubis tribe is my favorite. Thank you guys for being in my tribe.

Geographical Tribe Strategy

I know, I know. What does Geography have to do with these here Interwebs? Hear me out.

This strategy was proposed by Kazia Mullin and it makes a boat load of sense to me.  There are a lot of bloggers who are focused on a specific geographical area.

I can totally see a Real Estate blogger in Tuscon, Arizona, tribing up with a restaurant reviewer blogger in Tuscon and bringing a blogger who blogs about rock climbing in Tuscon with blogger who…well,  you get the idea.

In fact, I just hooked up two bloggers with a Triberr invite. One who is focused on Spanish speaking communities (a variation on the geographical strategy) and another blogger who is bringing other bloggers from Malaysia into his tribes.

I’m not using this strategy myself but I can totally see the value in it.

I hope these three new strategies make sense to you and for the original three strategies, read 3 Master Tribe Strategies to Reach Multiplication.

  • Which one of these strategies makes the most sense to you?
  • Can you suggest another strategy?

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  • http://www.facebook.com/sweepyjean Sweepy Jean

    Hi! I have been creating tribes based on a combination of blog type, blogger personality, and size of twitter following. I figured this way, everyone would feel comfortable tweeting each other. So far it’s been working out well. Everyone seem to be forming bonds within tribes. Of your suggestions, the power in numbers strategy appeals to me most.

    • http://diyblogger.net/about Dino Dogan

      yup…me too…Theres nothing quite like rolling deep with the tribe…theres a lot of power in it.

  • http://www.experiate.net Paul Flanigan

    I’m honored to be part of the Anubis tribe because the network reach had given me insight into what works. If someone asked you, “What would you do with 100,000 followers?” Well. Here’s how you would work it.

    And yes, I agree, you need to learn your fellow tribe. I have tried to follow all of them because what I have found is that they have much more to share than just a post a day. It’s great to connect with these people.

    • http://diyblogger.net/about Dino Dogan

      Great attitude Paul…that is def the right approach to good tribesmenship :-)

  • Anonymous

    Extending our reach in leaps and bounds (especially overnight) is exciting. But we should also appreciate that we’re just getting started in terms of building our relationship with people in that new reach. We should be getting some interesting feedback on how that is going in two to three months. And I have a feeling that most of us in Anubis are going to be thrilled by what we learn.

    I also suspect that we’re going to be thrilled by the feedback to our Triberr enriched Twitter feeds. While some worry that their feed may be comprised by a variety of insights outside our own personal and professional interests, I see the possibility that our Twitter followers will be paying more attention to us as they find our feeds to be more relevant to their own wide range of interests.

    • http://diyblogger.net/about Dino Dogan

      The progress and the change has been amazing so far…and I think the implications will be staggering as the time goes on and more people join. Its a truly exciting time.

  • http://www.expatlifecoach.com/blog John Falchetto

    Hi Dino, thanks for laying it all out here. It does make a lot of sense for not only Triberr but online strategy as well.
    I had a discussion with Marcus (the lion!) the other day and he was making the same observations, small bloggers (ie me) tend to have a more focused tribe as opposed to big names who have ten times more readers but perhaps not the same engagement.

    This brings another point, there seems to be an ideal size right? When you grow too big you loose in engagement and you are too small you don’t have enough.

    • http://diyblogger.net/about Dino Dogan

      THAT is an excellent question. At which point are you too big to maintain active engagement with your community?

      Im not sure what the answer is but I will think about it….I am sure of one thing…I dont think its number dependent ….as in, at 5000 followers you start to lose touch with your audience..Im sure its not like that.

      Im sure there are variables…I will think about what those variables might be, perhaps write a post about it.

      • http://www.expatlifecoach.com/blog John Falchetto

        Yep exactly, Chris Brogan wrote a post about how big numbers made him lazy, thinking that with 200,000 or so followers he could get a good return on anything he sent out. Not so.

        You are right its’ not the quantity but rather the quality of the tribe, also the way you interact with that tribe right?
        Looking fwd to the post

  • http://twitter.com/jwongjk Jan Wong

    Hey Dino, thanks for the very informational post. I was just wondering this morning on how Triberr can work for me and now I know! I don’t have a tribe yet but I sent some requests out so we’ll see how it goes!

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  • http://www.slymarketing.com Jens P. Berget

    Hi Dino,

    Your 3 tribe building strategies makes sense. But what about combining them? For instance, posting frequency and the power in numbers strategy.

    I usually never follow people / blogs who have more than one blog post each day. That’s just because I don’t have the time to read more than 1 blog post from each of the people I follow every single day. And, I am looking for people in the same niche as me, and who are engaging with their community (answering questions and building a relationship). So, to me, it’s important to build a relationship with people who are on the same level as me (not way behind me or many levels above me).

    - Jens

    • http://diyblogger.net/about Dino Dogan

      That is an excellent point Jens. It would make perfect sense to turn the low posting frequency tribe into a supertribe without any adverse effects (like overwhelming your twitter stream for example)

      Great instincts my friend :-)

  • http://findmyblogway.com Lye Kuek Hin

    Hi Dino,

    First of all, thanks for creating Tribe. I really love it. I have one question regarding my default tribes.

    I was invited to Brankica’s tribe. After i created my account, i was strangely deny access when i log in. After that i recreate another account, this time i was able to log in. But i couldn’t see my name in my default tribes. Is it because i log in twice using the same username and password? Is there anyway to remedy it?

    I would love to apply the strategies that you listed above but i am unable to invite people to my bride because of this issue.

    Thanks for looking into it.

    Lye

    • http://diyblogger.net/about Dino Dogan

      Here is what you do.

      Log in to Triberr using your singnet.com account and go under Account (top nav bar) and destroy your territory. This will delete that account from the system.

      The log in using your gmail account. That account is set up correctly and if you have any issues at that point it will be easy to fix.

  • http://twitter.com/Kiwes Kimberly Ranee Hicks

    This is a very interesting article. I have been blogging for about 2 years and trying to stay abreast of all this internet information. It’s enough to boggle one’s mind, but I keep on reading and trying to learn. Perhaps if the tribes you mentioned were combined, it might be easier for people to accept them?

    • http://diyblogger.net/about Dino Dogan

      Hey Kimberly…I mentioned in one of my previous articles that combining these strategies is perfectly acceptable in my book. In fact, when I started, I didnt have a specific strategy in mind, instead these strategies emerged on their own as time went by.

      Now Im not sure we’re on the same page in terms of combining tribes. That feature doesnt exist on Triberr…or am I misunderstanding your point?

  • http://twitter.com/StartYourNovel Start Your Novel

    What can I say but thanks for having me in Anubis. It’s a great tribe.

    • http://diyblogger.net/about Dino Dogan

      Great to have you…and dont think I havent noticed the wrk you’re ding in building your own tribes and shwoing your tribespeople how its done. Nice job :-)

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  • http://www.best-web-hosting-companies.com/ Kavya Hari

    Dino, Great job on here :) And, it’s superb tribe :)

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  • http://merciful-blessings.blogspot.com/ Merciful Blessings

    These are GREAT tips Dino!!! I’d add point blank on the Power In Numbers to be selective in those numbers – quality over quantity :D – this is going straight to TWEET :D -Mercy

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  • J_Mignano

    Hi there,

    I’m a college student at @Brockport and I have the goal this semester to find all the people on this campus that write a blog, and team up with them via Triberr. Even though we don’t all blog about the same thing, or with the same frequency, or even all have very huge followings, we would be unified by our location. It might not be the most useful way to use Triberr, but for a bunch of college kids that aren’t exactly famous in the online world yet, I think that it’s a much easier way to get involved with Triberr and take advantage of the tool at least to some extent.

    I’m excited that other people have had this idea too!

    James Mignano

    http://www.MillennialsMarketing.Wordpress.com