To Fail, Expect to be Discovered
Key No 5: To Fail, Expect to be Discovered
If your business plan includes being “discovered” by some big shot, your business will fail.
This hardly needs elaborating, but here are few words to take with you.
Everyone overestimates their chances and underestimates competition. ~ Hugh MacLeod
People are busy and don’t have time to pay attention to you. Don’t expect them to.
If someone is not busy with their own shit then that’s the person you don’t need.
People who can help you don’t need you. And they don’t owe you shit either.
So instead, do your own thang, and don’t expect anyone to follow suit. In other words, be a Nantan.
Apaches didn’t have leaders. Instead they had Nantans.
Nantans were tribe’s men who did what they did. And if Nantan acted for the greater good of the tribe, or managed to capture and reflect the general consensus of the tribe, other people followed. Or didn’t.
This concept of leadership is completely foreign to Western intellect, but the pendulum is swinging towards this type of leaderless leadership.
The art of fighting without fighting. The art of leading without leading. The art of doing without expecting.