This Marketing Strategy is NOT for You! – Video
In 1969, when the largest clothing retailer in the USA opened its doors for the first time, they captured their entire marketing strategy in their name, which consists of three little letters.
Gap, as in “generational gap”. Gap as in “these are not your father’s jeans” gap.
This was during the time when the generational gap was perhaps at its deepest and widest in the history of the human race. The WWII generation on one side of the chasm, and hippie generation on the other.
By rejecting one demographic (WWII generation), GAP was automagically embraced by the opposing generation. The youth of the late 1960s.
This rejection marketing strategy is illustrated in the video below using 3 examples that will make you a pro at Rejection Marketing. If I were you, I wouldn’t watch it
- Rejection- It’s What Makes People Buy
- Reverse Engineering Dead Space Commercial
- Fashion is Feeding us Identification