The World’s First Dream Commercial Brought To You by McDonalds

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It is not often that you get to start two blog posts with exactly the same opening paragraph, but here it actually works.

Where should I go to escape being bombarded with advertising messages? Asked Morgan Spurlock in his latest documentary The Greatest Movie Ever Sold. To which Ralph Nader replied, “To sleep”. Source.

Mr. Nader was definitely wrong, as my story will reveal.

Ad to Sleep

You can’t escape commercials even in your sleep anymore.

I had a dream last night where I was working in a publishing company with my brother in law, Harry. We were having our monthly meeting with our boss about ideas for the upcoming month.

I was pleased to show the boss my plans; however my brother in law didn’t have much of anything to show.

I thought that my plan was actually quite good. It was something about using an amoeba growing up and developing it into an octopus for gourmet food, or something similarly weird.

Unfortunately Harry didn’t share my positive view about it, so I decided to wrestle him there and then in the conference room. You know like WWF style.

The boss didn’t seem to mind as he is quite a cool. His name was Max, but that’s not important.

The Big Bang Commercially

All of a sudden in the middle of our wrestling match comes in this commercial! (Remember, I’m still dreaming.)

Are You Feeling Stressed, Hungry or Even Famished?  Get Yourself a McYouToo Burger! 

The burger had a sesame seed bun and it looked like a cross between a McFeast and their skinny ass cheese burger. It didn’t have any fries or Coke or anything else, so it was definitely not a McMeal commercial, just the burger by itself.

The length of the ad was only about 15-20 seconds. Pretty much like a reminder ad to a main ad.

Back to Dream 

When the burger ad was over I returned to the main feature, which was of course the wrestling match with my brother in law on the office board room floor.

After awhile our boss suggested that we’d stop fooling around and get back to work; to which I replied incoherently that he’s my brother in law, and I can wrestle him if I want to!  … and then I woke up!

Back to… Reality?

What was that all about?

That must have been the greatest innovation in visual advertising since the first TV-commercial released in 1941. In 2011, the Dream Commercial was born!

The main point here is obviously not the crazy dream I was having, but the commercial break in the middle of it! It must have been the world’s first dream commercial as I certainly haven’t seen (or dreamed in this case) anything like it. Ever!

The name of this new McDonald’s burger advertised in my dream was McYouToo. Yes, what a silly name… I thought so too.

And it was definitely not a YouTube branded burger nor was it in collaboration with the Irish rock band. It was McYouToo; I saw the logo and everything. (See the Photoshop mock-up I made the following morning at the head of this article.)

So, the name of this new product was actually pretty lame but maybe this was one of those target restricted advertising trials where they test names and other aspects of the ad with a limited audience – in this case, me.

Or maybe there had been others last night as well? If you have seen the same ad lately, please let me know.

Perhaps I will get an email later on today from the McDonalds’ advertising department asking me to fill in a questionnaire or something.

The Aftermath 

I wonder how much does this kind of advertising cost.

I know that a lot of social media advertising is quite cheap or even free, but if this one was run into a database of highly networked people from the satellite station or something then it would be pretty expensive.

The effect of the ad so far has not been that great as I don’t feel like having a burger yet. However it is still 9.30 in the morning so we’ll just have to see what happens at lunch time.

  • Is this the ultimate step in highly targeted advertising?
  • Or should I seek professional help?

Kris Olin

Kris Olin is a Web Designer with a Masters Degree in Marketing. He is into Drums, Guitars, Solar Power, Movies, Books, Yoga, and Global Warning. Yes,.. I said Warning! He has written a book on Facebook Advertising and is specialized in Web 2.0, SEO, Social Media Marketing and Internet Promotion Strategies.

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  • RobertDempsey

    I’ve had dreams about school, different work experiences and (more than once) a zombie apolocalypse. I put it to too much tv before bed.

    But if you find out more about how I can beam ads directly into sleeping brains let me know. That sounds nefarious and I’m definitely in.

  • RobertDempsey

    I’ve had dreams about school, work experiences, ninjas, and zombie apocalypse (more than once). Nothing yet from television.

    If you do find out how I can beam ads directly into sleeping brains let me know. That sounds nefarious and I’m definitely in.

    • dino_dogan

      aint that something? If you think about it, there is so much “space” left for advertisers to beam their messages at us. Approx 8 hrs every day go un-advertised at. You know there are geeks working in some sterile corporate bunker trying to figure this one out 🙂 @RobertDempsey

      • krisolin

        @dino_dogan@RobertDempsey You know there is an Australian pillow company that has started to advertise on the pillows. They print the “Use By” date on them and it has pretty much doubled their sales! I think this is just the beginning for “pillow advertising”.

    • krisolin

      @RobertDempsey Ah, yes those good old zombie dreams and slow running. Epic!

      Nowadays a lot of people sleep with their mobiles on by their night stand; and as we know mobiles create electromagnetic waves that penetrate the brain (supposedly). This might be the vessel of choice to use for the advertisers?

  • RyanBiddulph

    RT @newbizblogger The Word’s First Dream Commercial Brought To You by McDonalds by @dino_dogan

  • DanCristo

    lol. This post made me laugh. I wouldn’t put it past the big M to start advertising to use via dreams. Pretty smart concept actually.

    • krisolin

      @DanCristo Hmm, I wonder if Burger King would be interested?

  • Lewis LaLanne aka Nerd #2

    I’m wondering how effective Product Placement advertising has been.

    We go into trance while watching our favorite shows and when they come to a commercial, we wake up and tune out. I’m interested to know what happens when people see what you want them to see while their mind is fully open and receptive to receiving it instead of agitated that you’re getting in the way of their pleasure.

    Have never seen documented research on this and would very much appreciate if anyone here has and could direct me to it.

    • krisolin

      @Lewis LaLanne aka Nerd #2 I would think product placement would be more effective than just straight on commercials. It is like peer recommendations on social media, which work a lot better than direct ads. James Bond movies with the cars, watches, and Bollinger are probably the most famous for this kind of advertising action.

      Here is a great (for a change) Wikipedia article about the topic:

  • Pingback: Albert Einstein’s Guide How To Research A Website For Marketing Purposes | Facebook Advertising | Social Media Marketing

  • 3dmodelsart

    So these days we can’t even hide from commercial while we are sleeping? Yayyy…

    • krisolin

      @3dmodelsart That scenario is pretty scary, eh? But it’s no wonder since 1984 was already 27 years ago!

  • 21vasyakot

    Interesting post. Thanks. <a href=””>custom research papers</a> !!!

  • b.nijhoff

    I have had something like this to only I wasn’t wrestling but just a normal dream of doing nothing. I also thought this is really weird, but now I heard you have had it to. Fun article!

    • krisolin

      @b.nijhoff Great! What dream commercial did they show you?

  • James Dabbagian

    Futurama did this already. Kind of.