The Process of Innovation Any Business Can Adopt Right Now
A small aquatic crustacean called Daphnia, also known as water flea, reproduces asexually.
When times are good, Daphnia produces an all female offspring that is an exact genetic clone of the parent.
When times are good, asexual reproduction is the most energy efficient way of production.
When times are good, there is no need to change.
When times are good, there is no need to innovate.
But when times are bad…
When times are bad, Daphnias start producing males and switch to reproducing sexually.
This results in sturdier eggs and allows for genetic mutations between genetically dissimilar pairs to create novel connections and genetically diverse offspring.
Daphnias are betting that some of this genetically diverse offspring will be well suited to meet new challenges and survive to produce future generations.
The practice of switching reproduction from asexual (aka Parthenogenesis) to sexual is known as Heterogamy.
Is your business Daphnia?
What is YOUR method of reproduction?
Do you need to make some novel connections?
In challenging times, organizations (biological or institutional) need new connections, genetic diversity and flow of new ideas if they are to survive.
There is no better tool for infusing diversity into an organism other than Social Media.
Can your business benefit from novel connections?
Can your business benefit from the infusion of new ideas?
Be careful how you answer these questions. Make sure you’re not giving the answer you need, instead, give the answer your business needs.
You might want to keep things the way they are but will your business survive or even be born asexually?
Do you think it’s too late, or too hard to change?
If Sharks Can Do It, So Can You.
One of the most ancient and most established species that has gone unchanged for ages are sharks. And yet, there are even examples of asexual reproduction in sharks.
Hammerheads that had reached sexual maturity in captivity and in the absence of males have produced genetically identical offspring. Source:Wikipedia
So today’s lesson in business is this.
The best way to innovate is to create as many new connections as possible. Social Media provides a perfect platform for generating these new connections. And these new connections will lead to innovation and survival of your business in these tough times.
Or to put it bluntly. If you want your business to thrive, you must fuck or die.
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