The British Are Coming! The British Are Coming!
In 1775, the British army, without much resistance, conquered towns west of Boston.
Its commonly taught in American classrooms that those towns west of Boston were decidedly pro-British. As you will see, this is a fallacy.
Meanwhile to the north.
Paul Revere took a north route out of Boston to warn people about the impending invasion. As we all know, his message was heard.
People prepared the resistance and prevailed against the invaders from the British Empire. Too bad no one warned people to the west about the invasion.
Or did they?
A man named William Dawes was tasked with exactly the same mission as Paul Revere, but he must have fallen asleep in a tavern along the way, right? Wrong!
Mr. Dewes had traversed many long miles, met with many people and communicated the message to the townsmen west of Boston.
So what made a difference?
The difference was, Paul Revere was a trusted, connected man with deep ties within the communities which he visited on his harbinger errand; while Dawes was a virtual stranger, untrusted party, an outsider to the communities which he visited.
This lesson in US History is seldom taught in classrooms but was brilliantly recounted in Malcolm Gladwell’s Tipping Point (Amazon Affiliate Link.) A great read.
Towns west of Boston were not pro-British as it turns out, they just got the wrong messenger to deliver the right message, so the message wasn’t heard.
Lesson: Your thousands of Twitter and Facebook followers are nice, but do they trust you? Are you one of them?
Who are you in this Social Media gambit; Paul Revere or William Dawes?
These are my Paul Reveres:
- Dan Cristo
- Tristan Higbee
- Andrew Hanelly
- Murray Lunn
- Robert Dempsey
- Brankica U.
- Leon Widrich
- Julie Nutter
- Ingrid Abboud
- Kazia Mullin
- Elise M.
Glad to say that is totally only a partial list.
P.S. Can I get an amen for the most creative #FollowFriday post ever :-p