The Age Of Social Media Superstars Is OVER!!!

He he..get it? The fat lady sings?

I remember listening to one of Gary Vee’s talks where he said that he wishes he could erase his Social Media notoriety only so that he could show that the hard work and his passionate approach to marketing would win the day once again.

I love Gary, I really do. I think he is on the money most of the time and the dude is just plain ol’ fun to watch. But boy does he got it wrong on this one.

There are Millions of Gary Vees out There

There are people who are passionate about their subject. People who are compelling. People who are knowledgeable. There are millions of them…

And yet they toil in obscurity. Why?

Because they don’t have the benefit of timing and momentum.

Gary Vee was the beneficiary of great timing. He started right before Social Media as a marketing tool was in it’s infancy and he benefited from the great explosion that followed.

Likewise -as a poster boy for impassioned Social Media marketing- Gary was a hot topic which fed into great explosion which made him a hot topic which fed into the great explosion…you get the idea.

If Gary was to start now, he would toil in virtual obscurity of this I’m sure.

What Superstar Bloggers CAN’T Do?

They can’t give the much needed, personalized, human attention to all their followers. This is not a knock against anyone, It’s simply a matter of personal bandwidth.

We all get only 24 hrs a day. We are all only scalable to a point. Once that point is reached…well…

Small bloggers can connect with their audience in a way that superstars simply can’t. The problem?


The problem is that up until now, it was impossible for small bloggers to “cash in” on their personal touch.

I’m not talking about making money here. I’m simply talking about getting some recognition, increasing your traffic stats, building better opportunities, leveraging what you already have…and if you happen to sell a book or two in the process, get few extra comments or make few bucks out of it, so be it.

The Dawn Of Small

Dan Cristo and I have been working on

Triberr allows you to create a small tribe (max 7 members) of bloggers that you love and trust. Once your tribe is populated, every member of the tribe will automagicly tweet new blog posts from every other member inside the tribe.

Neat-o Bandit-o Batman

So on one hand, you are automating the process of tweeting blog posts by your favorite bloggers (something you would have done anyways) and on the other, you are closely engaged with your Twitter followers who feel like they know you personally and trust that you will send the quality content. TIMES SEVEN!

Triberr Extends Your Reach

Whenever I tweet one of my new posts, it has a potential to reach about 7 thousand of my Twitter followers.

With Triberr, my reach is extended past my followers to all the followers of the members of my tribe(s).



Triberr is invite only service. You have to know someone on Triberr to get an invite but once you’re in, you can create your own tribe and invite people who are in your own circle of trusted friends.

  • You win because you extend your reach and you tap into the trust your tribesmen have built with their audience.
  • Your tribesmen win because they get to tap into your reach as well as the reach of other members inside the tribe.
  • And your followers win because they are exposed to more awesome content.

Dan and I think that Triberr has a quality control built into the system itself.

Let’s say you’re a sleazy Internet Marketer and want to take advantage of Triberr.

First of all, someone really stupid would have to invite you in. But let’s say you’ve managed to sneak your way in and you decide to create your own tribe and invite…who? Other sleazy Internet Marketers?

Let’s say all 7 spammy, Internet Marketer Twitter accounts are tweeting your spammy content. Who is crazy enough to click or read that junk?

I think that only trusted, engaging people will actually manage to double or triple their traffic by inviting other trusted and engaged bloggers who produce awesome content into their tribe.

  • What do you think? Am I wrong here?
  • Do you think spammers will be able to exploit Triberr the way they’ve managed to exploit –pretty much- every other platform?
  • Would you like an invitation to Triberr?

Human generated related posts:

Dino Dogan

Global Force for Badassery | Founder of Triberr | Refugee from Bosnia | Writer for Technorati | Speaker | Lousy Martial Artist | Pretty good singer/songwriter | Hi 🙂

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  • Robert Dempsey

    Hey that’s me in your tribe! Holy ape shit Batman that’s freaking awesome! But seriously, Triberr is awesome. So to answer your questions:

    1. Are you wrong here? No. I think it takes a massive amount of work to reach people today. And yes I think Gary’s success was his ability to jump on something before it became big. I did the same thing and grew a web development business. Not so easy today. So I think it’s all about making the right connections that will help you get exposure – your Triberr 🙂

    2. Spammers could exploit Tribber if one got in. But then it’s would be the same crap we get in our email only on Twitter. Yay bullshit one-way marketing on Twitter just like email. Oh wait, most people already do that. NM.

    3. I’m in so I guess I don’t need an invite. Please don’t kick me out so I have to ask for one though. That would be just, mean.

    Thanks Dino! I’m right here with you my man.

  • Paul Flanigan

    I think that you’re definitely on to something, Dan.

    The one thing that sticks out with me here is trust. TRUST. Asking people to join a tribe or joining one implies a degree of trust that must be considered. It’s not simply putting posts out from people within your tribe, it’s putting stuff out that resonates with you as well. In my two tribes, I think I have found a group of people who share the same passion. If one of them were to start tweeting about stuff that doesn’t jive with me, I walk, because it affects how people see ME online.

    But since starting a week ago, it’s been very cool to watch. Triberr works.

  • Marlee Ward

    Hey Dan,

    I like this idea. I’ve seen it done in MLM circles and the exact things your system is designed to protect against this particular system lacked. As a result it was basically spam central. The tweets by users weren’t credible at all, and it was all about who could tweet the most. Your concept is much more personally supportive. I think it would definitely be worth try.

    I will take issue with you over Gary V. though. Even if Gary V. were to come on the scene today…he’d still make a big splash – his personality puts steps ahead of a lot of people who just aren’t willing to be that open, brash, and enthusiastic. He’s a salesman of the best kind so I think he’d rock it just as solidly today as any before.

    • Ryah Albatros

      I might know that system and I’d agree, most stuff I couldn’t comfortably put my name to for RT’ing.

    • Dino Dogan

      Hey Marlee, I would like to speak to the issue of Gary Vee…

      I only used him as an example cuz I really love what he does. But the same applies to all of them. Timing and momentum is something you cant easily manipulate in your favor.

      I see passionate, outrageous, interesting people online on the regular, but they are not making it big…why?

      • Marlee Ward

        Good point Dino. There are a multitude of factors that may contribute to their apparent lack of “making it big.” A big factor is certainly being “first in time,” (which lends itself to your point) as it is one of the 22 Immutable Laws of Marketing. Looks like you’ve got me there! And it’s the exact reason why something like Triberr is a great vehicle. 🙂

        • Dino Dogan

          I agree. The reason I created Triberr is exactly so that the playing field would get evened out. Are you in yet? If not, go here I told Chris (the Chief) you might be coming.

  • Ryah Albatros

    To be honest although I know his name I’ve not read or seen much of GaryVee himself. So I won’t comment on whether or not he’d still make a splash in today’s social media world.

    I do know I’m not making a splash; not that I’m too worried, I’m not a big numbers fan, preferring quality over quantity. Triberr sounds great, especially if it combats the problem Marlee raises. I also like the idea of working within a small group, I think that could prove to be a powerful way to work.

    • Dino Dogan

      Hey Ryah..I like your blog and topic. I have a spot open in my Anubis tribe on triberr. I’m following you on twitter now, so DM your email and I’ll send you an invite or go to to request an invite.

      • Ryah Albatros

        Thanks for the compliment Dino, the follow and the invite! It feels like my birthday!

  • Mark Harai

    Hi Dino — firstly, thank you for the invite to Tiberr, I love your focus on small. If people would lose the idea that the way to riches is to have 100K plus fans and just focus on building meaningful relationships with just a 100 people – they could build little empires with this strategy and focus.

    I think for the most part, people who will be invited to this platform hate spammers with a passion. You should build a virtual hanging platform so the community could a attend a public noose party for spammers who mistakenly get access to the community. You could hang their avatars haha!

    There will probably be some that do get through — I’ve never been in any valuable community where an idiot mistakenly gets identified as a decent human being. It’s all good though, the community at large will spot douchebags quickly.

    Thanks for this post – shame on me for not knowing you were behind the development of this application – and I will now learn how to effectively use the application to build community : )

    I love the work you do — if there is anything I can do to support your efforts more effectively, just give me a shout.

    Cheers Dino!

    • Dino Dogan

      Thnx for the kind words Mark. Its appreciated. The best thing you can do for now is just create your own tribe and invite people you love.

      We need more folks to stress the system so we can work thought the bugs.

  • Brankica U

    OK, what do you mean I can be a rock star when I grow up? You mean person.

    Why are you showing a tweet where you and me both, obviously, don’t have a clue what we are doing.

    I am sure spammers will eventually find a way to eff up this cool thing. In the mean time, if there is someone reading a comment that I connected with before and Dino won’t send you an invite, tell me and I will send you one of mine 🙂

    Just kiddin’ Dino is the boss.

    • Dino Dogan

      haha..its cool with me…create tribes, send invites…thats what Triberr is for 🙂

  • Start Your Novel

    Spammers aren’t everywhere, but they sure as hell want to be. But it is as you said: say one sleazy marketer invites more of their kind. They’re sort of stuck in a rut — it’s all they can do to retweet each other’s crap. I think that keeping triberr “tribal” will work as a deterrent. Also the need for an invite will keep the bots at bay, I expect. (Hmm, just got an idea for an sf story.)

  • Ryan Knapp

    First time commenter here Dino – I’m giving a talk this week to the PRSSA students at Missouri State and during my brainstorming for the presentation I asked myself “would those who are successful with social media be just as successful if it did not exist?”

    I’ve yet to come up with a definitive answer, but I lean towards ‘yes’. The reason is I see some of the top people in the field are able to take the tools of social media and drive them in a way that yields results. There is something in the way our minds work that allows us to problem solve and drive ingenuity regardless of what tools we have at our disposal.

    Would Michelangelo be able to create brilliant works of art using photoshop and illustrator? If he grew up with a Mac instead of a paint brush, I think so.

    It’s an interesting debate, that’s for sure.

    thanks for the heads up on Triberr – looks like a pretty neat tool. Hopefully I’ll check it out sooner than later!

    • Dino Dogan

      Hey Ryan…awesome comment dude. It stopped me from doing what I was doing to come back and engage, and for that I thank you.

      I would argue that whether SM Superstars would be successful is a different point from how they became successful.

      Here is what I mean. (and I hate to use Gary as an example and believe me nothing I say should reflect poorly on that guy…I love what he does.)…anyways…

      Gary was successful to begin with. He had a 4 million dollar business (or whatever it was) before he even put a video on youtube. So would he be successful? No question about it.

      In fact, social web is democratizing our world in a way no government can. People succeed or fail based on the merits of their skill. And that is wonderful.

      But all that doesnt negate the fact that many of the superstars are, first of all, not as talented as Gary, not as interesting as Gary, not as compelling as Gary, and yet, they have succeeded? Why?

      Timing and momentum.

      Good luck with your talk…will you tap it and put it on youtube? 🙂

      • Ryan Knapp

        Dino – thanks for the reply! I definitely agree that timing and momentum have a part in success in general. Sometimes you are just in the right place at the right time…things happen.

        There are some others who are less successful and succeed because simply the top dog cannot scale to everyone. One person or company cannot hit everyone and thus other people come and stand out and fill the gaps where they exist. Second, not everyone can be the best of the best. Those people who might not be as talented fill that secondary role. The not as good people exist because there is a market for them.

        The world needs those people who aren’t as good. It’s keeps the equilibrium. I probably will not be the most successful person in sports business. I’m aware of this, but, what I can offer to those who chose to work with may not be as valuable in terms of what I’m worth, but to a company or a team who choses to work with me, my value to them is much larger.

        I’ll try to post the talk if I can get it taped!

    • Gini Dietrich

      Interesting thinking, Ryan. I don’t know if I totally agree. Without social media, we were unable to compete with the large PR firms in Chicago. Now we’re always competing against them. Would that have happened eventually? Probably. But we would have had to be a lot larger and it would have taken many more years.

      • Ryan Knapp

        Hum…good counterpoint. Maybe it has to deal with the notion of success. Without SM, you may not have been able to compete with the big companies, but I know the way you think would have yielded you the opportunity to have good clients and you would still be a successful person, I have no doubts.

        So, what happens now is people can become successful in a shorter amount of time with less resources?

        • Gini Dietrich

          Sure, it’s the different ideas of success. Our idea of success is to compete with the big firms and we wouldn’t have been able to do it so quickly without social media. It’s also been a VERY good lesson for me, both as a PR pro and business owner. It’s afforded me a lot of opportunities I wouldn’t have been able to garner (blogging for Crain’s, for instance) without it. But it’s been interesting to see that, while everyone in the entire city reads Crain’s, it’s brought us no business. It’s made me a better communicator when working with clients; sure we can help you do some publicity, but this is what you can expect: A great ego stroke, brand awareness, but zero sales.

  • Gini Dietrich

    Well, as one one of your guinea pigs, I’ve already seen an increase in traffic and tweets from Tribberr. So we’ll start with that…yes, I agree creating your tribes with people you trust has huge possibilities. The only problem I see with it is you may get invited to tribes you don’t want to be in, just because people want to use your network. But I suppose you can just decline the invite?

    I think it’s funny that you abbreviated Gary’s name and didn’t link to him.

    • Dino Dogan

      Hey Gini…great questions and comments. Here is how we’re addressed the issues you bring up, tell me what you think.

      No one can invite you into their tribe anymore. You belong to Jaffa and the only way to move to another tribe is to leave Jaffa.

      Exception of course is you starting your own tribe, in which case you can invite others (but not current members of must be new blood).

      In this case, you are a Trbal Elder in Jaffa, and you can become a Tibal Chief when you start your own tribe. Different roles with different “rules” if you will.

      The process of having two people (say you and I) in two tribes (say Jaffa and Anubis) is called inbreeding. 🙂 (no kidding, thats what we’re calling it 🙂

      Regarding Gary. I did link to his twitter account at the head of the post and his newest book in the “related posts” area on the bottom.

      I love that guy, he just makes for a a perfect example of changing tides, thats all…I hope I didnt come off too judgmental?

      • Gini Dietrich

        Ah! I missed the link on the second mention of his name. I was just teasing you…I definitely don’t think you came off too judgmental!

        Thank heaven for no inbreeding! You remain my hero.

        • Dino Dogan

          Superhero? Or just hero? lol..jst kiddin, you dont have to answer that 🙂

          • Gini Dietrich

            Just hero right now. But give it time.

  • Janet Callaway

    Dino, aloha. Loved the first part of the post talking about Gary Vee and timing. Since I agree with you, I know you are right.

    Then, when you started talking about triberr, I shouted WooHoo! and got really excited to read more. Dino, it is so fantastic what you and Dan have created with triberr.

    Aside from the fact that we get more exposure, I have used my triberr invitation to thank people by giving them the opportunity to participate and then create their own tribes. I have also sent out invitations to those people I admire and would like to get to know.

    Dino, what you and Dan have created is such an incredible win-win. Mahalo nui loa–in other words, Thank You Big Time! Aloha. Janet

    • Dino Dogan

      Thnx so much Janet. You are the kind of person Triberr is designed for. A natural Networker. So it means a lot that you approve 🙂

    • Heather C Stephens


      I just wanted to send you a great big thanks for inviting me into your tribe! I’m thrilled and honored to be a part of it and excited to start spreading the word! Thanks a million!

      And Dino: What a brilliant idea! I’m thrilled to be a part of it! How are you spreading the word about this? May I write a post about it on my blog and link back to this post, or is that taboo?


      • Dino Dogan

        Hi Heather…thnak you for your kind words 🙂 Please…write all the posts you like and links away 🙂

        The very cool piece about Triberr as a platform is that its self-proliferating. Once you’re in, you can create your own tribes and invite others to it.

        Im off to check out your blog 🙂

  • Maryv

    Hi Dino, please tell me all about Triberr. Can you invite only 7? Or can you invite others to start a tribe? Can you be in more than one tribe? Can you kick someone out of your tribe? I’ve seen this in another blog. I think it was “Live Your Love Blog”. Definitely sounds like it would be worthwhile.

  • SheilaAtwood

    Dino and Cristo,

    I think this is a great idea. Anything that helps to automate those thing I am already doing helps. And this is a great way to automate.

    Actually this looks like alot of fun.

  • Murray Lunn

    It’s a helluva lot harder to make an impact these days because people are so burnt out on these “rockstars” and “gurus” that, I believe, they really don’t want them. I think people are finally realizing that social media, at its core, should be much more personal – it’s a good thing to get back on those levels 🙂

    • Dan Cristo

      couldn’t agree more.

  • Taming Rover

    Hey Dino, quick question, you said that the tribe member is maximum 7 but I see a couple tribes, Anubis and Ori have 10 members. Am I missing something?

    • Dino Dogan

      Have you ever played a video game? Of course you have….we have levels. Level1 gives you 7 members but once you get there we provide options to get to next level and gain more members.

      Jumpin in?

      • Taming Rover

        hmm ok makes sense. I submitted an invite request for the dog tribe… I just started to get into this whole SM game, but I got integrity and heart, that counts right??

  • Adrienne Smith

    Hey Dino,

    I LOVE the concept and the benefits that your Triberr community is offering to it’s members. Great idea! You really just gave me a great idea so thank you SO much for that.

    I know that from my own personal point of view, I have followed a few “top dogs” in the affiliate/internet marketing arenas mainly so that I can learn from them and pick up some great tips. But after I started implementing blog commenting, I now have really connected with some up and coming new “stars”. Not only am I learning a lot from them, I’m also building some great relationships which I think overall will benefit everyone. People start taking notice that you really are providing great content and eager to help and next thing you know, you have an even bigger following. That’s what I prefer taking away from my online experience.

    Thank you for this post. I’ve been meaning to get back over to your blog so glad I put the time aside today.

    Adrienne 🙂

    • Dino Dogan

      Im glad I could inspire 🙂 Are you in triberr yet? My friend Chris is accepting members, she has few seats left. one youre in, you can create your own tribes and invite people you love 🙂

  • Edwin

    Awesome, glad you finally wrote an article on Triber. I like it so far, and cant wait till you release it to the public

    • Dino Dogan

      Hey Edwin…I dont think we’ll ever release it to public. Its an invite only community and we plan on keeping it that way for the long haul.

      You’re already in..right? Feel free to create your own tribes and invite your close friends. That is the only way people are getting in 🙂

      Also, I wrote a post today on 3 strategies of organizing your tribe. Check it out.

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  • Anonymous

    That’s why I’m here more often than I’m on Copyblogger. Coz I know I can abuse your personal bandwidth :-))))))

    To be honest – the big guys are playing it so safe that they’re kinda boring… And yes, having your comments answered delivers a thrill that one doesn’t get from A list bloggers.

    Now I wonder what do I have to do to get your attention when you’d have sold tribber for millions of dollars? 🙂

  • Elise M

    WTF Dino I’m totally a social media superstar.
    LOL just kidding. How many people are on Triberr now?

    • Dino Dogan

      You’re a social media superstar in my mind and always will be regardless of anything. So there. Triberr will exceed 200 members by the end of this week…I think once it hits 400-500 it will reach a point where it starts self-replicating really aggressively since the only way to expand is out. So get crackalackin before someone else snatches up all the best bloggers out there 🙂

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  • James Sanders

    Interesting concept. If I’m reading this correctly though, it’s only for content created within Triberr though correct? Maybe I missed something, but that’s the way it reads further down in some of the comments. Invite only though makes sense, I agree where that could be less chance for the shady internet marketers to get through. And don’t assume looking at my name either, visit the website and you’ll know better =)

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  • Keri J


    What a terrific thing you are doing! I’m a fan of your work on Social Media Examiner, so I know this will be good!! 🙂

    I totally agree with you on Gary Vee. A great and passionate guy for sure. Funny, I sat in on a webinar where Gary made a brief check-in, and was thinking just what you said.

    My invitation has come, now working through follow-up.

    Kudos, Dino!

    Looking forward…


    • Dino Dogan

      Hey Keri…great to see you here 🙂

      Im so glad you got the invite. Who snagged you up into their tribe?

      • Keri J

        Hello Dino,

        Janet Callaway had originally tagged me. I sent you a Facebook message just a few minutes ago.

        Also watched your video — terrific! 🙂


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    I am surfing this post and thinking of it’s theme and trying to know what’s this post regarding….

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