The Age Of Social Media Superstars Is OVER!!!
I remember listening to one of Gary Vee’s talks where he said that he wishes he could erase his Social Media notoriety only so that he could show that the hard work and his passionate approach to marketing would win the day once again.
I love Gary, I really do. I think he is on the money most of the time and the dude is just plain ol’ fun to watch. But boy does he got it wrong on this one.
There are Millions of Gary Vees out There
There are people who are passionate about their subject. People who are compelling. People who are knowledgeable. There are millions of them…
And yet they toil in obscurity. Why?
Because they don’t have the benefit of timing and momentum.
Gary Vee was the beneficiary of great timing. He started right before Social Media as a marketing tool was in it’s infancy and he benefited from the great explosion that followed.
Likewise -as a poster boy for impassioned Social Media marketing- Gary was a hot topic which fed into great explosion which made him a hot topic which fed into the great explosion…you get the idea.
If Gary was to start now, he would toil in virtual obscurity of this I’m sure.
What Superstar Bloggers CAN’T Do?
They can’t give the much needed, personalized, human attention to all their followers. This is not a knock against anyone, It’s simply a matter of personal bandwidth.
We all get only 24 hrs a day. We are all only scalable to a point. Once that point is reached…well…Small bloggers can connect with their audience in a way that superstars simply can’t. The problem?
The problem is that up until now, it was impossible for small bloggers to “cash in” on their personal touch.
I’m not talking about making money here. I’m simply talking about getting some recognition, increasing your traffic stats, building better opportunities, leveraging what you already have…and if you happen to sell a book or two in the process, get few extra comments or make few bucks out of it, so be it.
The Dawn Of Small
Triberr allows you to create a small tribe (max 7 members) of bloggers that you love and trust. Once your tribe is populated, every member of the tribe will automagicly tweet new blog posts from every other member inside the tribe.
Neat-o Bandit-o Batman
So on one hand, you are automating the process of tweeting blog posts by your favorite bloggers (something you would have done anyways) and on the other, you are closely engaged with your Twitter followers who feel like they know you personally and trust that you will send the quality content. TIMES SEVEN!
Triberr Extends Your Reach
Whenever I tweet one of my new posts, it has a potential to reach about 7 thousand of my Twitter followers.
With Triberr, my reach is extended past my followers to all the followers of the members of my tribe(s).
Triberr is invite only service. You have to know someone on Triberr to get an invite but once you’re in, you can create your own tribe and invite people who are in your own circle of trusted friends.
- You win because you extend your reach and you tap into the trust your tribesmen have built with their audience.
- Your tribesmen win because they get to tap into your reach as well as the reach of other members inside the tribe.
- And your followers win because they are exposed to more awesome content.
Dan and I think that Triberr has a quality control built into the system itself.
Let’s say you’re a sleazy Internet Marketer and want to take advantage of Triberr.
First of all, someone really stupid would have to invite you in. But let’s say you’ve managed to sneak your way in and you decide to create your own tribe and invite…who? Other sleazy Internet Marketers?
Let’s say all 7 spammy, Internet Marketer Twitter accounts are tweeting your spammy content. Who is crazy enough to click or read that junk?
I think that only trusted, engaging people will actually manage to double or triple their traffic by inviting other trusted and engaged bloggers who produce awesome content into their tribe.
- What do you think? Am I wrong here?
- Do you think spammers will be able to exploit Triberr the way they’ve managed to exploit –pretty much- every other platform?
- Would you like an invitation to Triberr?
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