Tag Archives: what makes people buy

What Makes People Buy: Evidence

You want to sell a car? Say something about the awesomeness of the 350 small block engine under the hood and then open the hood to show the Evidence that the engine is in fact 350 small block. Same principals apply to almost anything in our lives. You want your buyers to buy from you, [...]

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What Makes People Buy: Apologies

Apologizing is the new in-thing. If you want to move some product, get ready to apologize. And not any ol’ apology will do. It has to come from a high-ranking officer in the company; usually the CEO. So, let’s set out to move your product right now. What are you selling? Nevermind, it doesn’t matter. [...]

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What Makes People Buy: Rejection

Many years ago, I was dating this lovely singer/actress; let’s call her Fedra because that’s her name. She asked me to come with her to an audition for this agency that was able to put you in commercials and what not. So off we went and then waited 20 or so minutes in an airy [...]

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Reverse Engineering a State Farm Commercial

Before a 30 seconds long spot is released into the wild, a group of very smart people gets together and try to figure out the best way to get us to open our wallet. Have you ever wondered what buying triggers they are trying to activate while you’re casually sipping on a beer during a [...]

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What Makes People Buy: What Car Is Right For Me?

Which car do you want to buy? This one: Reward yourself with the perfect balance of luxury and intelligence. Enjoy indulgence without extravagance, performance without pretense and safety without peer. This well-crafted expression of automotive excellence reflects the quiet confidence of those who can share their achievements without reservation. Or do you want to buy [...]

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What Makes People Buy: Sidevertising

You approach the most beautiful girl at a party and you say.. Hi, my name is insert_you_name_here and I am amazing in bed. You should definitely date me. Eight seconds later you’re walking away with the tail between your legs and your head distinctly ringing from being slapped upside it. How come your approach didn’t [...]

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What Makes People Buy: Indoctrination

For those who stubbornly seek freedom, there can be no more urgent task than to come to understand the mechanisms and practices of indoctrination. ~Noam Chomsky So let’s get started. Product Indoctrination is difficult to achieve for you and I. It’s easy to achieve for Apple, Coca Cola, Starbucks, Hitler, the Right, the Left..I can [...]

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What Makes People Buy: Benefit of the Benefit

People don’t want shovels. They want to plant a tree. So don’t sell them shovels. Sell them an idea that the tree planted will make their yard look more beautiful. Sell them an idea that the tree can grow with the family, blossom in springtime, be used to hang a swing set for kids to [...]

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