Tag Archives: Social information processing

There is more to This Content Marketing Thing than just Clicking Publish

Content marketing has already proved that it can be a powerful way of building your brand visibility and generating leads but a lot of marketers continue to talk about creating great content like it’s the only thing that you need to do when there is so much more to it than that. The truth is […]

Read more

Face Value – 8 Most Useful Facebook Tips

More In Media is a social media consultancy, specializing in engagement and social media strategy. On the More In Media Facebook Page, I give social media tips. In four previous posts, I’ve shared my other tips. Check them out: Pin Point(s) = Pinterest Tips GOOGLE briefs = Google Plus Tips S(t)weet tips = Twitter Tips The Linked Lowdown = […]

Read more

Sharing Blog Posts: The Difference in Marketing and Spam

So you’ve just written a new article or a blog post and you’re ready to share it with the world. So you head off to social media to start sharing it. You’re on the right track but there are a few things to know about marketing your content this way. First, you need to understand […]

Read more

13 Ways To Curate Your Own Content Right Now!

There’s a lot being written about content creation and content curation. I’ve done my fair share of writing about the subject. The importance of creating your own content can not be stated enough to small business owners active on social media.As a social media consultant, one of my first questions to a potential client is […]

Read more

Social Media Pet Peeves

Do you ever read a Tweet or Facebook status that makes you facepalm? How about seeing a social share of a rumor or a hoax going viral? Does ‘vaguebooking’ get your panties in a twist? If you use social media, you probably have some social media pet peeves but the funniest part is that what […]

Read more

How to get the best ROI from social media

There’s no doubt that social media is a valuable tool for marketing your business. By using Facebook, Twitter, LinkedIn and other sites to disseminate. That last part can be a little tricky, though. It’s difficult for small business owners to determine how much bang they’re truly getting for their social media buck. Putting content out […]

Read more

Want Better Return on Relationship? Make Engagement More Personal!

As I travel around the country attending conferences and speaking at events, one thing stands out to me in relation to brand engagement—particularly in social media circles—it needs to be more personal. What do I mean by that? Well, for one thing, it takes more than likes and clicks to develop relationships. People respond to […]

Read more