Tag Archives: psychology

What Makes People Buy: Benefit of the Benefit

People don’t want shovels. They want to plant a tree. So don’t sell them shovels. Sell them an idea that the tree planted will make their yard look more beautiful. Sell them an idea that the tree can grow with the family, blossom in springtime, be used to hang a swing set for kids to […]

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What Can Your Business Learn From UFC’s Georges St. Pierre

Part of the ongoing series based on a brilliantly delivered book Ignore Everybody and 39 Other Keys to Creativity (Amazon Affiliate Link) by Hugh MacLeod. Key No 3. What Can Your Business Learn From UFC’s Georges St. Pierre Doing anything worthwhile takes time, effort and stamina. ~ Hugh MacLeod The world is full of stupid […]

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The Process of Innovation Any Business Can Adopt Right Now

A small aquatic crustacean called Daphnia, also known as water flea, reproduces asexually. When times are good, Daphnia produces an all female offspring that is an exact genetic clone of the parent. When times are good, asexual reproduction is the most energy efficient way of production. When times are good, there is no need to […]

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What Makes People Buy: Your Father’s Genes

Latest research in the original inhabitants of these United States territories postulates that the original “newcomers” were exiles from the Eurasian tribes. 12-17 thousand years ago, it was uncommon for people to be jailed. They were much more likely to be exiled. Murderers and thieves would be exiled across the Beringia, now known as the […]

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Devil Gets His Due Either Way So Choose Wisely

Part of the ongoing series based on a brilliantly delivered book Ignore Everybody and 39 Other Keys to Creativity (Amazon Affiliate Link) by Hugh MacLeod. Key No 2. Devil Gets His Due Either Way So Choose Wisely Do you have an original business idea? Having an original, Billion dollar idea gives you what the biz […]

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What Makes People Buy: Trust

Exchanging money in return for goods and services is ALL about Trust. Four kinds of Trust to be specific. First, both seller and buyer must buy into the illusion that the money we are transacting with is real. Its not. But lets pretend that it is so we can get to the Trust Type number […]

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How to Increase the Sales of Your eBook by 595.6 Percent

During the 1920s and 30s, Emanuel Haldeman-Julius sold more than 200 million books and over 2000 different titles. Let’s just say that the man knew little bit about the book publishing business. Here is one of his secrets. He would place an ad in a newspaper advertising the book using only its title, then he […]

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Kinderbrutenstalts: A Proven Way of Increasing Profits by 52%

Let’s go for a walk. Said Étienne Stéphane Tarnier to himself on a warm summer day back in 1878. A local Zoo sounds like a lovely idea, he continued muttering under his breath as he polished his loafers like a decent Parisian gentleman ought to before heading out. Paris Zoo circa 19th century France was […]

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