Tag Archives: psychology

5 Ways to Spark a Conversation on Facebook

My friend and a fellow dog-blogger Jana Rade recently started a Facebook group covering an issue that is very near and dear to her heart. In fact, it’s near and dear to all of us who own dogs. Dog Health Issues. Listen while you browse Or download to your favorite portable player. MP3 or M4A/AAC [...]

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The Tyranny of Hyperlink Ends Now!

Erping Zhu -Assistant Director, Center for Research on Learning and Teaching at the University of Michigan- conducted an experiment aimed at discerning the effects of hyperlinks on comprehension. Her discovery should be of great interest to anyone delivering content via the Internet. She had a large group of people read the same article but she [...]

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Don’t Stand Out From the Crowd. Avoid the Crowd At All Cost

All existing business models are wrong. All Social Media advice is stale. In The New Secrets of CEO’s, (Amazon Affiliate Link) Richard Branson states the following: I totally ignored the established business theories and strategies and struck out determined to do things differently. I know some amazing Social Media cats who are producing amazing content [...]

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What Makes People Buy: What Car Is Right For Me?

Which car do you want to buy? This one: Reward yourself with the perfect balance of luxury and intelligence. Enjoy indulgence without extravagance, performance without pretense and safety without peer. This well-crafted expression of automotive excellence reflects the quiet confidence of those who can share their achievements without reservation. Or do you want to buy [...]

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To Fail, Expect to be Discovered

Part of the ongoing series based on a brilliantly delivered book Ignore Everybody and 39 Other Keys to Creativity (Amazon Affiliate Link) by Hugh MacLeod. Key No 5: To Fail, Expect to be Discovered If your business plan includes being “discovered” by some big shot, your business will fail. This hardly needs elaborating, but here [...]

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Good Ideas Have a Lonely Childhood

Good ideas also have a lonely puberty, and only sometimes they have a teeming adulthood. You see it again and again; with music, art of any sort, political and religious movements, Social Media types, celebrities, and the list goes on and on. Your business and your ideas, is no exception. When you start out, no [...]

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What Makes People Buy: Sidevertising

You approach the most beautiful girl at a party and you say.. Hi, my name is insert_you_name_here and I am amazing in bed. You should definitely date me. Eight seconds later you’re walking away with the tail between your legs and your head distinctly ringing from being slapped upside it. How come your approach didn’t [...]

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What Makes People Buy: Indoctrination

For those who stubbornly seek freedom, there can be no more urgent task than to come to understand the mechanisms and practices of indoctrination. ~Noam Chomsky So let’s get started. Product Indoctrination is difficult to achieve for you and I. It’s easy to achieve for Apple, Coca Cola, Starbucks, Hitler, the Right, the Left..I can [...]

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