Tag Archives: mind hacking

What Makes People Buy: Your Father’s Genes

Latest research in the original inhabitants of these United States territories postulates that the original “newcomers” were exiles from the Eurasian tribes. 12-17 thousand years ago, it was uncommon for people to be jailed. They were much more likely to be exiled. Murderers and thieves would be exiled across the Beringia, now known as the […]

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Ford’s Newest Marketing Strategy: Buy Camry

I almost fell off the chair when I heard Mike Rowe (of the Dirty Jobs fame) in the latest Ford Fusion commercial with some nameless lady “customer” telling us to BUY CAMRY. WHAT!?!?!? I think this commercial is brand new, I couldn’t find it anywhere online. If someone knows where I can get it, please […]

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What Makes People Buy: Trust

Exchanging money in return for goods and services is ALL about Trust. Four kinds of Trust to be specific. First, both seller and buyer must buy into the illusion that the money we are transacting with is real. Its not. But lets pretend that it is so we can get to the Trust Type number […]

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Kinderbrutenstalts: A Proven Way of Increasing Profits by 52%

Let’s go for a walk. Said Étienne Stéphane Tarnier to himself on a warm summer day back in 1878. A local Zoo sounds like a lovely idea, he continued muttering under his breath as he polished his loafers like a decent Parisian gentleman ought to before heading out. Paris Zoo circa 19th century France was […]

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WiseStamp: Are You Leveraging Ancient Technologies to Improve Your Social Media Standing?

The ancient technology I am referring to is email of course. The idea is simple. You wouldn’t hand out a business card (another ancient technology) without your phone number on it, right? So why would you “hand out” your email without your Social Media contact information in it? Here is what your email signature might […]

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Why Business Owners Must Take Web Design Into Their Own Hands

I dare anyone. And I mean ANYONE to challenge me on this one. .Web and Graphic designers; those artsy and creative folks follow ONE of two objectives when you hire them to design YOUR website or blog. They either follow their muse or They look to please the guy signing the check. More times than […]

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Why Every Business Owner Must Become Expert Marketer

For me, Marketing has always been Applied Psychology. There are many schools of Psychology (Freud, Jung, Frankl, Nietzsche, etc) and all try to reduce human nature to a set of drives (sexual, archetypal, meaning, power, etc). While scholars argue over who’s right, Marketers have taken these “theories” and field-tested them in real life on real […]

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