Tag Archives: mind hacking

Podcast From Zero To Sixty In 10 Steps Or Less

I asked my friend Honest Guy to keep track of all the steps he had to go through to make his Last Honest Guy Relationship Podcast a reality. He gave me these 10 steps that I think are really useful if anyone is thinking of doing an online radio show type thang. Enjoy. Read this […]

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To Fail, Expect to be Discovered

Part of the ongoing series based on a brilliantly delivered book Ignore Everybody and 39 Other Keys to Creativity (Amazon Affiliate Link) by Hugh MacLeod. Key No 5: To Fail, Expect to be Discovered If your business plan includes being “discovered” by some big shot, your business will fail. This hardly needs elaborating, but here […]

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Good Ideas Have a Lonely Childhood

Good ideas also have a lonely puberty, and only sometimes they have a teeming adulthood. You see it again and again; with music, art of any sort, political and religious movements, Social Media types, celebrities, and the list goes on and on. Your business and your ideas, is no exception. When you start out, no […]

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What Makes People Buy: Sidevertising

You approach the most beautiful girl at a party and you say.. Hi, my name is insert_you_name_here and I am amazing in bed. You should definitely date me. Eight seconds later you’re walking away with the tail between your legs and your head distinctly ringing from being slapped upside it. How come your approach didn’t […]

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What Makes People Buy: Indoctrination

For those who stubbornly seek freedom, there can be no more urgent task than to come to understand the mechanisms and practices of indoctrination. ~Noam Chomsky So let’s get started. Product Indoctrination is difficult to achieve for you and I. It’s easy to achieve for Apple, Coca Cola, Starbucks, Hitler, the Right, the Left..I can […]

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What Makes People Buy: Benefit of the Benefit

People don’t want shovels. They want to plant a tree. So don’t sell them shovels. Sell them an idea that the tree planted will make their yard look more beautiful. Sell them an idea that the tree can grow with the family, blossom in springtime, be used to hang a swing set for kids to […]

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What Can Your Business Learn From UFC’s Georges St. Pierre

Part of the ongoing series based on a brilliantly delivered book Ignore Everybody and 39 Other Keys to Creativity (Amazon Affiliate Link) by Hugh MacLeod. Key No 3. What Can Your Business Learn From UFC’s Georges St. Pierre Doing anything worthwhile takes time, effort and stamina. ~ Hugh MacLeod The world is full of stupid […]

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The Process of Innovation Any Business Can Adopt Right Now

A small aquatic crustacean called Daphnia, also known as water flea, reproduces asexually. When times are good, Daphnia produces an all female offspring that is an exact genetic clone of the parent. When times are good, asexual reproduction is the most energy efficient way of production. When times are good, there is no need to […]

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