Tag Archives: mind hacking

Blogging As The Battle of Thermopylae

Some of you will know the story through a film adaptation of a graphic novel by Frank Miller. 300 is a story based on the Battle of Thermopylae as described by the Greek Historian, Herodotus. According to Herodotus, King Leonidas of Sparta held off a million man Persian army for seven days. Outflanked, Leonidas stood with his [...]

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What Makes People Buy: Evidence

You want to sell a car? Say something about the awesomeness of the 350 small block engine under the hood and then open the hood to show the Evidence that the engine is in fact 350 small block. Same principals apply to almost anything in our lives. You want your buyers to buy from you, [...]

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Can Your Business Use a Ratchet?

From the Pyramids of Giza across Tower of Babel to medieval towers in Europe there were people who wanted to feel closer to their God. Hence the construction of tall buildings throughout human history. But there is a significant difference between those structures and the first commercial, lived-in buildings constructed during the Industrial Revolution. Neither [...]

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Content Is King My Ass

How many of you have great content and 0 traffic? Could it be that we’ve all be misled? Could it be that “Content Is King” phrase is a thought-cutting technique designed to over simplify the way you approach building your website as a business? Content is king the way Burger King king is King. Let’s [...]

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Reverse Engineering the MGD 64 Beer Commercial

Today we ride on a horse of a different color. MGD 64 beer commercial is playing into one of our deepest drives while maintaining a very light, funny and goofy atmosphere during the 15 seconds of advertising goodness. Lets’ break it down! Members of the Malarkey: Brankica U. – The Queen of Social Media Tips, [...]

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What Makes People Buy: Rejection

Many years ago, I was dating this lovely singer/actress; let’s call her Fedra because that’s her name. She asked me to come with her to an audition for this agency that was able to put you in commercials and what not. So off we went and then waited 20 or so minutes in an airy [...]

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Reverse Engineering a State Farm Commercial

Before a 30 seconds long spot is released into the wild, a group of very smart people gets together and try to figure out the best way to get us to open our wallet. Have you ever wondered what buying triggers they are trying to activate while you’re casually sipping on a beer during a [...]

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How To Get a Job by Interviewing Like a Viking With Corey Harlock

Vikings used to go into battle by saying “Today is a good day to die”. Can YOU be that fearless? We take a departure from the usual nonsense I dispense on this site and focus on something more practical. How to break through the noise, make your resume stand out from the crowd and interview [...]

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