Tag Archives: Marketing

Two Important Lessons Your Business Can Learn From a Failed MetroPCS Marketing Campaign

On RT 46 near my house in New Jersey, there’s a MetroPCS billboard pictured above. Whenever I drive to my office (aka Starbucks) I’m confronted with this distinctly off-code piece of advertising. It bothers me that there was an entire advertising team working on delivering this message to the masses and no one noticed how […]

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How To Market Your Soul On Video

By recognizing that people purchase for emotional reasons first; justified with a bit of logic second, you are able to create real content that focuses on what people want and need rather than on-screen sales pitches which is what most companies produce. The popularity for honest and value driven videos; coupled with an explosion in […]

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The Age Of Social Media Superstars Is OVER!!!

I remember listening to one of Gary Vee’s talks where he said that he wishes he could erase his Social Media notoriety only so that he could show that the hard work and his passionate approach to marketing would win the day once again. I love Gary, I really do. I think he is on […]

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What Makes People Buy: Evidence

You want to sell a car? Say something about the awesomeness of the 350 small block engine under the hood and then open the hood to show the Evidence that the engine is in fact 350 small block. Same principals apply to almost anything in our lives. You want your buyers to buy from you, […]

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Reverse Engineering Dead Space Commercial

It’s rare to see a marketing campaign executed well. The folks behind the Dead Space 2 commercial did a superb job in defining both their audience and strategy, and then they executed 30 seconds of pure marketing genius. We can all learn from this and in this post, we spend some time dissecting their strategy […]

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Reverse Engineering the MGD 64 Beer Commercial

Today we ride on a horse of a different color. MGD 64 beer commercial is playing into one of our deepest drives while maintaining a very light, funny and goofy atmosphere during the 15 seconds of advertising goodness. Lets’ break it down! Members of the Malarkey: Brankica U. – The Queen of Social Media Tips, […]

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What Makes People Buy: Rejection

Many years ago, I was dating this lovely singer/actress; let’s call her Fedra because that’s her name. She asked me to come with her to an audition for this agency that was able to put you in commercials and what not. So off we went and then waited 20 or so minutes in an airy […]

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Reverse Engineering a State Farm Commercial

Before a 30 seconds long spot is released into the wild, a group of very smart people gets together and try to figure out the best way to get us to open our wallet. Have you ever wondered what buying triggers they are trying to activate while you’re casually sipping on a beer during a […]

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