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In 1969, when the largest clothing retailer in the USA opened its doors for the first time, they captured their entire marketing strategy in their name, which consists of three little letters. GAP Gap, as in “generational gap”. Gap as in “these are not your father’s jeans” gap. This was during the time when the [...]

When it comes to diet and fitness, there is nothing new under the sun. And yet, the marketing strategies used by the diet and fitness industry have changed significantly over the last decade or so. Why? The Original Greek God Ever since Charles Atlas printed his famous ads -back in 1940s- on the back of [...]

Which car do you want to buy? This one: Reward yourself with the perfect balance of luxury and intelligence. Enjoy indulgence without extravagance, performance without pretense and safety without peer. This well-crafted expression of automotive excellence reflects the quiet confidence of those who can share their achievements without reservation. Or do you want to buy [...]

I almost fell off the chair when I heard Mike Rowe (of the Dirty Jobs fame) in the latest Ford Fusion commercial with some nameless lady “customer” telling us to BUY CAMRY. WHAT!?!?!? I think this commercial is brand new, I couldn’t find it anywhere online. If someone knows where I can get it, please [...]