Tag Archives: marketing

Why Article Marketing Works for Black Hats and Not for White Hats

I was reading a post about article marketing over at Traffic Generation Cafe written by Robert Dempsey. As it’s often the case, the lineage of arguments on the blogosphere is long, so let me give you a quick-down. Robert lays out a very cogent argument on how to gain traffic by being more attentive to [...]

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Interview With a Small Biz Marketing Expert Kazia Mullin

The very first and therefore very special podcast with a small biz marketing expert Kazia Mullin. We focus on things your business can use to advance its marketing efforts right now. Listen while you browse or download .mp3 to your portable player by right-clicking and saving it locally Interview with a small biz marketing expert [...]

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What Makes People Buy: What Car Is Right For Me?

Which car do you want to buy? This one: Reward yourself with the perfect balance of luxury and intelligence. Enjoy indulgence without extravagance, performance without pretense and safety without peer. This well-crafted expression of automotive excellence reflects the quiet confidence of those who can share their achievements without reservation. Or do you want to buy [...]

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To Fail, Expect to be Discovered

Part of the ongoing series based on a brilliantly delivered book Ignore Everybody and 39 Other Keys to Creativity (Amazon Affiliate Link) by Hugh MacLeod. Key No 5: To Fail, Expect to be Discovered If your business plan includes being “discovered” by some big shot, your business will fail. This hardly needs elaborating, but here [...]

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The Truth Behind Wikileaks

Who leaked the secret government information?  Is Julian Assange the public enemy number one? These questions that everybody is asking are of NO IMPORTANCE WHAT SO EVER. As long as we allow the media to dictate what we focus on, we are distracted from the actual content of those secret documents and massive misconduct perpetrated [...]

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What Makes People Buy: Sidevertising

You approach the most beautiful girl at a party and you say.. Hi, my name is insert_you_name_here and I am amazing in bed. You should definitely date me. Eight seconds later you’re walking away with the tail between your legs and your head distinctly ringing from being slapped upside it. How come your approach didn’t [...]

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What Makes People Buy: Indoctrination

For those who stubbornly seek freedom, there can be no more urgent task than to come to understand the mechanisms and practices of indoctrination. ~Noam Chomsky So let’s get started. Product Indoctrination is difficult to achieve for you and I. It’s easy to achieve for Apple, Coca Cola, Starbucks, Hitler, the Right, the Left..I can [...]

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What Can Your Business Learn From UFC’s Georges St. Pierre

Part of the ongoing series based on a brilliantly delivered book Ignore Everybody and 39 Other Keys to Creativity (Amazon Affiliate Link) by Hugh MacLeod. Key No 3. What Can Your Business Learn From UFC’s Georges St. Pierre Doing anything worthwhile takes time, effort and stamina. ~ Hugh MacLeod The world is full of stupid [...]

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