Tag Archives: Marketing

There is more to This Content Marketing Thing than just Clicking Publish

Content marketing has already proved that it can be a powerful way of building your brand visibility and generating leads but a lot of marketers continue to talk about creating great content like it’s the only thing that you need to do when there is so much more to it than that. The truth is […]

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Where do you put ‘Social’ in your business?

There is still a lot of debate who should be in charge of Social Media. I believe no department should be “in charge”, unless it’s a department run by the CSBO, the Chief Social Business Officer. Let’s not beat around the bush. Social Media is not a fad, not a trend, not a fleeting gimmick […]

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Why any business can afford a business blog

There are three main reasons why businesses do not have a blog. I am sure there are few more but the top reasons will always include money, time and a financial return on the effort. There is the belief that a blog added to an existing site will cost more. It takes too much time […]

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How To Sell Without Being A Salesman

Podcast: Play in new window | Download I am lucky enough to be a member of the Podcast Mastermind lead by The Podcast Answer Man: Cliff Ravenscraft.  If you want to learn how to podcast, Cliff is the go to guy. Today I am lucky to interview one of the friends I’ve made from being […]

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Why I Hate Myself

That’s me on any given day. A walking billboard. An advertisement I pay to broadcast. And I fucking hate it. Don’t worry tho. I don’t really hate myself. I love myself very much. It’s just that this particular aspect of me is something I abhor. The good news is, there might be a way out. The Jacket The Harley-Davidson […]

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My Friday Social Media Ritual

It’s Friday and we all know what that means. WEEKEND!!!! Social Media ebbs and flows, like any other large organism. Mondays and Tuesdays are hyperactive Wednesdays, the mid-week fatigue sets in But by Thursday, we’ve gotten our second wind and we engage the hyperdrive once more And then Friday comes around and we’re unable to think about […]

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Army of Darkness is a Better Blogger Than You. And Here’s Why.

Although his random (but always hilarious) cameo appearances and his role in the hit show Burn Notice are nothing to sniff at, Bruce Campbell is probably best known for his unforgettable performances as Ash Williams in cult classic films like Evil Dead 2 and its 1992 sequel, Army of Darkness. He consistently delivers biting one-liners […]

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Reverse Engineering a Microsoft Windows 7 Commercial – Video

If commercials were jokes, then Microsoft’s Windows 7 PC commercial -which I’m about to show you- would be a 30 seconds long joke with 25 seconds of setup and 5 seconds long punchline. The “setup” is designed to do two things. Occupy our rational brain with facts (dogs protect us, extend our lifespan, improve our […]

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