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Tag Archives: Marketing

How To Sell Without Being A Salesman

Podcast: Play in new window | Download I am lucky enough to be a member of the Podcast Mastermind lead by The Podcast Answer Man: Cliff Ravenscraft.  If you want to learn how to podcast, Cliff is the go to guy. Today I am lucky to interview one of the friends I’ve made from being [...]

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Why I Hate Myself

That’s me on any given day. A walking billboard. An advertisement I pay to broadcast. And I fucking hate it. Don’t worry tho. I don’t really hate myself. I love myself very much. It’s just that this particular aspect of me is something I abhor. The good news is, there might be a way out. The Jacket The Harley-Davidson [...]

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My Friday Social Media Ritual

It’s Friday and we all know what that means. WEEKEND!!!! Social Media ebbs and flows, like any other large organism. Mondays and Tuesdays are hyperactive Wednesdays, the mid-week fatigue sets in But by Thursday, we’ve gotten our second wind and we engage the hyperdrive once more And then Friday comes around and we’re unable to think about [...]

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Army of Darkness is a Better Blogger Than You. And Here’s Why.

Although his random (but always hilarious) cameo appearances and his role in the hit show Burn Notice are nothing to sniff at, Bruce Campbell is probably best known for his unforgettable performances as Ash Williams in cult classic films like Evil Dead 2 and its 1992 sequel, Army of Darkness. He consistently delivers biting one-liners [...]

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Reverse Engineering a Microsoft Windows 7 Commercial – Video

If commercials were jokes, then Microsoft’s Windows 7 PC commercial -which I’m about to show you- would be a 30 seconds long joke with 25 seconds of setup and 5 seconds long punchline. The “setup” is designed to do two things. Occupy our rational brain with facts (dogs protect us, extend our lifespan, improve our [...]

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Two Important Lessons Your Business Can Learn From a Failed MetroPCS Marketing Campaign

On RT 46 near my house in New Jersey, there’s a MetroPCS billboard pictured above. Whenever I drive to my office (aka Starbucks) I’m confronted with this distinctly off-code piece of advertising. It bothers me that there was an entire advertising team working on delivering this message to the masses and no one noticed how [...]

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How To Market Your Soul On Video

By recognizing that people purchase for emotional reasons first; justified with a bit of logic second, you are able to create real content that focuses on what people want and need rather than on-screen sales pitches which is what most companies produce. The popularity for honest and value driven videos; coupled with an explosion in [...]

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The Age Of Social Media Superstars Is OVER!!!

I remember listening to one of Gary Vee’s talks where he said that he wishes he could erase his Social Media notoriety only so that he could show that the hard work and his passionate approach to marketing would win the day once again. I love Gary, I really do. I think he is on [...]

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