DIY Blogger NET

In any industry, there is a very small number of top tier players, a large number of those who aspire to be like them, and a very large number of those who will live vicariously through the top tier. A good example of this is NFL. There are less than 200 professional NFL quarterbacks. And yet, [...]

In my last blog, “Clout vs. Klout – Or the Real Meaning of Social Influence,” I pulled together information which concluded that the most visible people are not necessarily correlated with influence, and word-of-mouth recognition can only be harnessed by targeting large numbers of ordinary influencers. That naturally raises the question, “Who are these influencers [...]

I’ve done some reading lately which has brought together and focused my theory of marketing through online influencers. Awareness Networks published a white paper entitled “3 Keys to Influence: Understanding and Leveraging Influence.” They report several strong reasons why marketers should seek social media influence: 90% of purchases are subject to social influence 90% of [...]