Tag Archives: influence

Just the Tip…of the Influence Iceberg

In any industry, there is a very small number of top tier players, a large number of those who aspire to be like them, and a very large number of those who will live vicariously through the top tier. A good example of this is NFL. There are less than 200 professional NFL quarterbacks. And yet, […]

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Who Are The Influencers and How DO We Find Them?

In my last blog, “Clout vs. Klout – Or the Real Meaning of Social Influence,” I pulled together information which concluded that the most visible people are not necessarily correlated with influence, and word-of-mouth recognition can only be harnessed by targeting large numbers of ordinary influencers. That naturally raises the question, “Who are these influencers […]

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Clout vs. Klout And the Real Meaning of Social Influence

I’ve done some reading lately which has brought together and focused my theory of marketing through online influencers. Awareness Networks published a white paper entitled “3 Keys to Influence: Understanding and Leveraging Influence.” They report several strong reasons why marketers should seek social media influence: 90% of purchases are subject to social influence 90% of […]

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