Tag Archives: IBM

How Can Hudson Valley Stand Out in Social Media?

After I did a Hangout On Air in anticipation of Mid-Hudson Valley Digital Marketers Meet-Up, Paul Rakov asked “how could a business in the Hudson Valley stand out using social media?” See Paul’s comment below. I mean, sure. I could have given Paul a half-assed answer in Youtube comments, but I figured a blog post would […]

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Want Better Return on Relationship? Make Engagement More Personal!

As I travel around the country attending conferences and speaking at events, one thing stands out to me in relation to brand engagement—particularly in social media circles—it needs to be more personal. What do I mean by that? Well, for one thing, it takes more than likes and clicks to develop relationships. People respond to […]

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Becoming a Top Influencer with Triberr – an IBM #SmarterCommerce Case Study

I was invited to speak at IBM’s Smarter Commerce Global Summit recently and was treated like royalty. Tami, the IBM CMO, and Michael DiTanno, her right-hand (or in the parlance of Game of Thrones, Hand of the King), as well as the rest of the team are a class act all the way and need to have monuments erected in […]

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The Rise of the Creative Class at IBM’s #SmarterCommerce

The term “starving artist” needs to disappear from the English lexicon. In this video, Bryan Kramer, CEO of Purematter, and I briefly discuss the origins of Triberr, and then move into the discussion on how the creative class will rule to world. Technology has enabled bloggers to publish their work directly to consumer, and even charge […]

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