Tag Archives: human nature

How to Increase the Sales of Your eBook by 595.6 Percent

During the 1920s and 30s, Emanuel Haldeman-Julius sold more than 200 million books and over 2000 different titles. Let’s just say that the man knew little bit about the book publishing business. Here is one of his secrets. He would place an ad in a newspaper advertising the book using only its title, then he […]

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Can a Specialty Shop Selling Superpowers and Underground Lairs Turn Profit?

A small, specialty shop, catering only to wannabe superheroes is unlikely to thrive in a rural area or even a small town. It’s too specific and too narrow. There are simply too few prospects living in rural areas who are on the market for saving damsels in distress and fighting off evil geniuses. However, Superhero […]

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Why Every Business Owner Must Become Expert Marketer

For me, Marketing has always been Applied Psychology. There are many schools of Psychology (Freud, Jung, Frankl, Nietzsche, etc) and all try to reduce human nature to a set of drives (sexual, archetypal, meaning, power, etc). While scholars argue over who’s right, Marketers have taken these “theories” and field-tested them in real life on real […]

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