Tag Archives: fear in marketing

How To Look Fear in the Eye and Give It the Finger the Sales Lion Style

So you want to make change in your industry, do you? And you want to be branded as well, right? Oh, and let me guess, you want to be viewed as a consumer voice and advocate, correct? Well I hate to tell you, but you’re lying to yourself. That’s right, you’re lying. You don’t really […]

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How To Sell Fear to Generation Y

Who Are We? I’m sure you’ve noticed us. Heck, you’ve probably yelled at us for texting while walking or asked us to fix your computer. We’re currently the world’s youth, Generation Y, also known as Millennials or Generation We. We’re born between 1980-2000, and there are alot of us -about 95 million strong, making Millennials […]

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