Tag Archives: Expert Marketer

What Makes People Buy: Trust

Exchanging money in return for goods and services is ALL about Trust. Four kinds of Trust to be specific. First, both seller and buyer must buy into the illusion that the money we are transacting with is real. Its not. But lets pretend that it is so we can get to the Trust Type number […]

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How to Increase the Sales of Your eBook by 595.6 Percent

During the 1920s and 30s, Emanuel Haldeman-Julius sold more than 200 million books and over 2000 different titles. Let’s just say that the man knew little bit about the book publishing business. Here is one of his secrets. He would place an ad in a newspaper advertising the book using only its title, then he […]

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Why Every Business Owner Must Become Expert Marketer

For me, Marketing has always been Applied Psychology. There are many schools of Psychology (Freud, Jung, Frankl, Nietzsche, etc) and all try to reduce human nature to a set of drives (sexual, archetypal, meaning, power, etc). While scholars argue over who’s right, Marketers have taken these “theories” and field-tested them in real life on real […]

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