Tag Archives: duct-tape marketing

John Jantsch’s Dirty Little Market Research Secret

I was reading a book by John Jantsch called Duct Tape Marketing (Amazon Affiliate Link) and came across a pretty brilliant strategy for discovering where our collective head is at by reading People magazine. Especially if your target-market is US wide and between 25-54 years of age. People has been the most circulated magazine for […]

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