Tag Archives: culture code

What Makes People Buy: What Car Is Right For Me?

Which car do you want to buy? This one: Reward yourself with the perfect balance of luxury and intelligence. Enjoy indulgence without extravagance, performance without pretense and safety without peer. This well-crafted expression of automotive excellence reflects the quiet confidence of those who can share their achievements without reservation. Or do you want to buy [...]

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What Makes People Buy: Sidevertising

You approach the most beautiful girl at a party and you say.. Hi, my name is insert_you_name_here and I am amazing in bed. You should definitely date me. Eight seconds later you’re walking away with the tail between your legs and your head distinctly ringing from being slapped upside it. How come your approach didn’t [...]

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What Makes People Buy: Indoctrination

For those who stubbornly seek freedom, there can be no more urgent task than to come to understand the mechanisms and practices of indoctrination. ~Noam Chomsky So let’s get started. Product Indoctrination is difficult to achieve for you and I. It’s easy to achieve for Apple, Coca Cola, Starbucks, Hitler, the Right, the Left..I can [...]

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What Makes People Buy: Benefit of the Benefit

People don’t want shovels. They want to plant a tree. So don’t sell them shovels. Sell them an idea that the tree planted will make their yard look more beautiful. Sell them an idea that the tree can grow with the family, blossom in springtime, be used to hang a swing set for kids to [...]

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What Makes People Buy: Your Father’s Genes

Latest research in the original inhabitants of these United States territories postulates that the original “newcomers” were exiles from the Eurasian tribes. 12-17 thousand years ago, it was uncommon for people to be jailed. They were much more likely to be exiled. Murderers and thieves would be exiled across the Beringia, now known as the [...]

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What Makes People Buy: Trust

Exchanging money in return for goods and services is ALL about Trust. Four kinds of Trust to be specific. First, both seller and buyer must buy into the illusion that the money we are transacting with is real. Its not. But lets pretend that it is so we can get to the Trust Type number [...]

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How to Increase the Sales of Your eBook by 595.6 Percent

During the 1920s and 30s, Emanuel Haldeman-Julius sold more than 200 million books and over 2000 different titles. Let’s just say that the man knew little bit about the book publishing business. Here is one of his secrets. He would place an ad in a newspaper advertising the book using only its title, then he [...]

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Kinderbrutenstalts: A Proven Way of Increasing Profits by 52%

Let’s go for a walk. Said Étienne Stéphane Tarnier to himself on a warm summer day back in 1878. A local Zoo sounds like a lovely idea, he continued muttering under his breath as he polished his loafers like a decent Parisian gentleman ought to before heading out. Paris Zoo circa 19th century France was [...]

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