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Last week, Mark Burgess asked me to speak to his students at Rutgers University about content marketing trends and futures. An opportunity to shape young minds?! I’m in! I replied. If you would like the read-version of this post, it’s here. WARNING: I’m in the business of changing minds, and you may not like everything [...]

Whether you want to hear it or not, content marketing is something that’s crucial for businesses to embrace. It’s important to get in the right mindset when it comes to crafting content for your brand. Here are seven tips to keep in mind while creating a content marketing strategy: The first thing I did to [...]