Tag Archives: campaign

How To Add Retweet and Facebook Buttons To PDF

How many EBooks have you seen that contain a Retweet or Facebook Share buttons? If you’re like me, you haven’t seen too many. What a missed opportunity, dont you think? In this video I show you how to add Retweet and Facebook Share button, as well as a fancy “Follow me on Twitter” link inside […]

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Ford’s Newest Marketing Strategy: Buy Camry

I almost fell off the chair when I heard Mike Rowe (of the Dirty Jobs fame) in the latest Ford Fusion commercial with some nameless lady “customer” telling us to BUY CAMRY. WHAT!?!?!? I think this commercial is brand new, I couldn’t find it anywhere online. If someone knows where I can get it, please […]

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How to Increase the Sales of Your eBook by 595.6 Percent

During the 1920s and 30s, Emanuel Haldeman-Julius sold more than 200 million books and over 2000 different titles. Let’s just say that the man knew little bit about the book publishing business. Here is one of his secrets. He would place an ad in a newspaper advertising the book using only its title, then he […]

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Fear. It’s What’s For Dinner

Really? If we don’t vote for Johnson we will die? Little dramatic, don’t you think? But Dino, I hear you’re saying. Something blatantly fear mongering like this wouldn’t fly today, would it? Watch this. Political ads, safety ads, sure…they’ll use fear. But not to buy products? Oh yeah? Watch this. Fear is a powerful motivator […]

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