Tag Archives: buyology

What’s Holding Your Business Back and a Simple Fix You Can Implement Right Now

Everyone is born creative and given a box of crayons. Then, around the age of 7 your crayons are taken away and replaced with books filled with algebraic nonsense, premature teachings, one sided history and lackluster leadership. Great training for when you grow up. <-Sarcasm 🙂 Make no mistake, running a business is the expression […]

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What Makes People Buy: What Car Is Right For Me?

Which car do you want to buy? This one: Reward yourself with the perfect balance of luxury and intelligence. Enjoy indulgence without extravagance, performance without pretense and safety without peer. This well-crafted expression of automotive excellence reflects the quiet confidence of those who can share their achievements without reservation. Or do you want to buy […]

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John Jantsch’s Dirty Little Market Research Secret

I was reading a book by John Jantsch called Duct Tape Marketing (Amazon Affiliate Link) and came across a pretty brilliant strategy for discovering where our collective head is at by reading People magazine. Especially if your target-market is US wide and between 25-54 years of age. People has been the most circulated magazine for […]

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The Truth Behind Wikileaks

Who leaked the secret government information?  Is Julian Assange the public enemy number one? These questions that everybody is asking are of NO IMPORTANCE WHAT SO EVER. As long as we allow the media to dictate what we focus on, we are distracted from the actual content of those secret documents and massive misconduct perpetrated […]

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Good Ideas Have a Lonely Childhood

Good ideas also have a lonely puberty, and only sometimes they have a teeming adulthood. You see it again and again; with music, art of any sort, political and religious movements, Social Media types, celebrities, and the list goes on and on. Your business and your ideas, is no exception. When you start out, no […]

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What Makes People Buy: Sidevertising

You approach the most beautiful girl at a party and you say.. Hi, my name is insert_you_name_here and I am amazing in bed. You should definitely date me. Eight seconds later you’re walking away with the tail between your legs and your head distinctly ringing from being slapped upside it. How come your approach didn’t […]

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What Makes People Buy: Indoctrination

For those who stubbornly seek freedom, there can be no more urgent task than to come to understand the mechanisms and practices of indoctrination. ~Noam Chomsky So let’s get started. Product Indoctrination is difficult to achieve for you and I. It’s easy to achieve for Apple, Coca Cola, Starbucks, Hitler, the Right, the Left..I can […]

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What Makes People Buy: Benefit of the Benefit

People don’t want shovels. They want to plant a tree. So don’t sell them shovels. Sell them an idea that the tree planted will make their yard look more beautiful. Sell them an idea that the tree can grow with the family, blossom in springtime, be used to hang a swing set for kids to […]

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