Tag Archives: buyology

How To Market Your Soul On Video

By recognizing that people purchase for emotional reasons first; justified with a bit of logic second, you are able to create real content that focuses on what people want and need rather than on-screen sales pitches which is what most companies produce. The popularity for honest and value driven videos; coupled with an explosion in [...]

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Does Your Business Suffer From Chronic Blindness?

It’s easy to make fun of Bill Gates for saying “No one will need more than 637 KB of memory for a personal computer.” To give you some sense of the scale of Bill’s blindness, the computer that I’m typing this on has 8388608 KB of memory. That’s quite a mistake coming from the technological [...]

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What Makes People Buy: Apologies

Apologizing is the new in-thing. If you want to move some product, get ready to apologize. And not any ol’ apology will do. It has to come from a high-ranking officer in the company; usually the CEO. So, let’s set out to move your product right now. What are you selling? Nevermind, it doesn’t matter. [...]

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Reverse Engineering a State Farm Commercial

Before a 30 seconds long spot is released into the wild, a group of very smart people gets together and try to figure out the best way to get us to open our wallet. Have you ever wondered what buying triggers they are trying to activate while you’re casually sipping on a beer during a [...]

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No Bullshit Approach to Search Engine Optimization and Google Page Rank With Dan Cristo

This is truly an EPIC podcast with my favorite new person Dan Cristo. Turns out, Search Engine Optimization and ranking well on google is not that hard when you have someone who can explain the fundamentals of SEO in an easily understood fashion. We approach SEO from the google’s point of view and discuss THE [...]

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You Don’t Need What You Think You Need

Meeting someone who wrote a masterpiece on the back of a Deli menu while living under the bridge would not surprise me. Meeting someone who did it with a silver Cartier pen on an antique writing table in an airy Soho loft would surprise the hell out of me. ~ Hugh MacLeod If only I [...]

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All The Word’s Economy Is Candy And How To Get A Taste

When I was in 7th grade, my Home-Ec. Teacher, Mrs. Reed, gave a bag of candy to each kid and asked us to put a value on it. The total value was summed up and the number was written on the board. Then she asked us to buy and sell candy with each other for [...]

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Sex and Cash Business Theory

Kevin Smith is one of my favorite directors and he has this Sex and Cash Business Theory thing down. He directed Clerks. It was a labor of love and passion. = Sex. Then few years later he directed Clerks 2. The movie was ordered by a movie studio and he did it for cash. He [...]

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