Tag Archives: business

What Makes People Buy: Benefit of the Benefit

People don’t want shovels. They want to plant a tree. So don’t sell them shovels. Sell them an idea that the tree planted will make their yard look more beautiful. Sell them an idea that the tree can grow with the family, blossom in springtime, be used to hang a swing set for kids to […]

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What Can Your Business Learn From UFC’s Georges St. Pierre

Part of the ongoing series based on a brilliantly delivered book Ignore Everybody and 39 Other Keys to Creativity (Amazon Affiliate Link) by Hugh MacLeod. Key No 3. What Can Your Business Learn From UFC’s Georges St. Pierre Doing anything worthwhile takes time, effort and stamina. ~ Hugh MacLeod The world is full of stupid […]

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The Process of Innovation Any Business Can Adopt Right Now

A small aquatic crustacean called Daphnia, also known as water flea, reproduces asexually. When times are good, Daphnia produces an all female offspring that is an exact genetic clone of the parent. When times are good, asexual reproduction is the most energy efficient way of production. When times are good, there is no need to […]

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Ford’s Newest Marketing Strategy: Buy Camry

I almost fell off the chair when I heard Mike Rowe (of the Dirty Jobs fame) in the latest Ford Fusion commercial with some nameless lady “customer” telling us to BUY CAMRY. WHAT!?!?!? I think this commercial is brand new, I couldn’t find it anywhere online. If someone knows where I can get it, please […]

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What Makes People Buy: Trust

Exchanging money in return for goods and services is ALL about Trust. Four kinds of Trust to be specific. First, both seller and buyer must buy into the illusion that the money we are transacting with is real. Its not. But lets pretend that it is so we can get to the Trust Type number […]

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How to Increase the Sales of Your eBook by 595.6 Percent

During the 1920s and 30s, Emanuel Haldeman-Julius sold more than 200 million books and over 2000 different titles. Let’s just say that the man knew little bit about the book publishing business. Here is one of his secrets. He would place an ad in a newspaper advertising the book using only its title, then he […]

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Nudgemail: What a Cool Idea for Your Business

This neat little service came to my attention this morning via always venerable Chris Brogan. I was so stoked about it that I tested it immediately and decided to write up a little how-to guide for the not-so technically inclined. At first, there was an idea. Nudgemail: A tied piece of string around your finger. […]

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Black Hat Technique for Generating Hundreds of Comments Almost Instantaneously

What’s the first thing you check when visiting a new blog? I’m betting it’s the number of comments. Do you actually read any of the comments? I didn’t think so. In this article, I will show you how to trick-out your post with hundreds of human-generated, relevant comments almost instantaneously. This is a black hat […]

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