Tag Archives: Business Owner

What Makes People Buy: Indoctrination

For those who stubbornly seek freedom, there can be no more urgent task than to come to understand the mechanisms and practices of indoctrination. ~Noam Chomsky So let’s get started. Product Indoctrination is difficult to achieve for you and I. It’s easy to achieve for Apple, Coca Cola, Starbucks, Hitler, the Right, the Left..I can […]

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What Makes People Buy: Benefit of the Benefit

People don’t want shovels. They want to plant a tree. So don’t sell them shovels. Sell them an idea that the tree planted will make their yard look more beautiful. Sell them an idea that the tree can grow with the family, blossom in springtime, be used to hang a swing set for kids to […]

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What Can Your Business Learn From UFC’s Georges St. Pierre

Part of the ongoing series based on a brilliantly delivered book Ignore Everybody and 39 Other Keys to Creativity (Amazon Affiliate Link) by Hugh MacLeod. Key No 3. What Can Your Business Learn From UFC’s Georges St. Pierre Doing anything worthwhile takes time, effort and stamina. ~ Hugh MacLeod The world is full of stupid […]

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The Process of Innovation Any Business Can Adopt Right Now

A small aquatic crustacean called Daphnia, also known as water flea, reproduces asexually. When times are good, Daphnia produces an all female offspring that is an exact genetic clone of the parent. When times are good, asexual reproduction is the most energy efficient way of production. When times are good, there is no need to […]

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What Makes People Buy: Trust

Exchanging money in return for goods and services is ALL about Trust. Four kinds of Trust to be specific. First, both seller and buyer must buy into the illusion that the money we are transacting with is real. Its not. But lets pretend that it is so we can get to the Trust Type number […]

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Nudgemail: What a Cool Idea for Your Business

This neat little service came to my attention this morning via always venerable Chris Brogan. I was so stoked about it that I tested it immediately and decided to write up a little how-to guide for the not-so technically inclined. At first, there was an idea. Nudgemail: A tied piece of string around your finger. […]

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Why Business Owners Must Take Web Design Into Their Own Hands

I dare anyone. And I mean ANYONE to challenge me on this one. .Web and Graphic designers; those artsy and creative folks follow ONE of two objectives when you hire them to design YOUR website or blog. They either follow their muse or They look to please the guy signing the check. More times than […]

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Why Every Business Owner Must Become Expert Marketer

For me, Marketing has always been Applied Psychology. There are many schools of Psychology (Freud, Jung, Frankl, Nietzsche, etc) and all try to reduce human nature to a set of drives (sexual, archetypal, meaning, power, etc). While scholars argue over who’s right, Marketers have taken these “theories” and field-tested them in real life on real […]

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