Tag Archives: brand management

Reverse Engineering a Microsoft Windows 7 Commercial – Video

If commercials were jokes, then Microsoft’s Windows 7 PC commercial -which I’m about to show you- would be a 30 seconds long joke with 25 seconds of setup and 5 seconds long punchline. The “setup” is designed to do two things. Occupy our rational brain with facts (dogs protect us, extend our lifespan, improve our […]

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