Tag Archives: applied psychology

Reverse Engineering the MGD 64 Beer Commercial

Today we ride on a horse of a different color. MGD 64 beer commercial is playing into one of our deepest drives while maintaining a very light, funny and goofy atmosphere during the 15 seconds of advertising goodness. Lets’ break it down! Members of the Malarkey: Brankica U. – The Queen of Social Media Tips, [...]

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What Makes People Buy: Rejection

Many years ago, I was dating this lovely singer/actress; let’s call her Fedra because that’s her name. She asked me to come with her to an audition for this agency that was able to put you in commercials and what not. So off we went and then waited 20 or so minutes in an airy [...]

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Don’t Stand Out From the Crowd. Avoid the Crowd At All Cost

All existing business models are wrong. All Social Media advice is stale. In The New Secrets of CEO’s, (Amazon Affiliate Link) Richard Branson states the following: I totally ignored the established business theories and strategies and struck out determined to do things differently. I know some amazing Social Media cats who are producing amazing content [...]

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You Don’t Need What You Think You Need

Meeting someone who wrote a masterpiece on the back of a Deli menu while living under the bridge would not surprise me. Meeting someone who did it with a silver Cartier pen on an antique writing table in an airy Soho loft would surprise the hell out of me. ~ Hugh MacLeod If only I [...]

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How To Climb Your Own Private Everest

What’s YOUR Private Everest? Mine is to be able to make a living writing, making music and movies. But mostly I want to be able to do whatever I feel like doing at the moment. 9 to 5 drudgery is no way to spend a lifetime. Once I realized that, all the money in the [...]

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Sex and Cash Business Theory

Kevin Smith is one of my favorite directors and he has this Sex and Cash Business Theory thing down. He directed Clerks. It was a labor of love and passion. = Sex. Then few years later he directed Clerks 2. The movie was ordered by a movie studio and he did it for cash. He [...]

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What’s Holding Your Business Back and a Simple Fix You Can Implement Right Now

Everyone is born creative and given a box of crayons. Then, around the age of 7 your crayons are taken away and replaced with books filled with algebraic nonsense, premature teachings, one sided history and lackluster leadership. Great training for when you grow up. <-Sarcasm Make no mistake, running a business is the expression of [...]

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What Makes People Buy: What Car Is Right For Me?

Which car do you want to buy? This one: Reward yourself with the perfect balance of luxury and intelligence. Enjoy indulgence without extravagance, performance without pretense and safety without peer. This well-crafted expression of automotive excellence reflects the quiet confidence of those who can share their achievements without reservation. Or do you want to buy [...]

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