Tag Archives: advertising industry

Why Marketing Needs Celebrities

I recently reached the conclusion that celebrities are humans…just like us! And humanity gives your marketing an edge. Celebrity worship may be alive and well. Mostly because certain traits make them more (or less) human. And when you’re human, you’re relatable. And people like to relate to businesses who can humanize their marketing. But…why? It all comes down to: Storytelling through […]

Read more