Tag Archives: advertisers

Reverse Engineering Dead Space Commercial

It’s rare to see a marketing campaign executed well. The folks behind the Dead Space 2 commercial did a superb job in defining both their audience and strategy, and then they executed 30 seconds of pure marketing genius. We can all learn from this and in this post, we spend some time dissecting their strategy […]

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What Makes People Buy: Apologies

Apologizing is the new in-thing. If you want to move some product, get ready to apologize. And not any ol’ apology will do. It has to come from a high-ranking officer in the company; usually the CEO. So, let’s set out to move your product right now. What are you selling? Nevermind, it doesn’t matter. […]

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Reverse Engineering the MGD 64 Beer Commercial

Today we ride on a horse of a different color. MGD 64 beer commercial is playing into one of our deepest drives while maintaining a very light, funny and goofy atmosphere during the 15 seconds of advertising goodness. Lets’ break it down! Members of the Malarkey: Brankica U. – The Queen of Social Media Tips, […]

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What Makes People Buy: Rejection

Many years ago, I was dating this lovely singer/actress; let’s call her Fedra because that’s her name. She asked me to come with her to an audition for this agency that was able to put you in commercials and what not. So off we went and then waited 20 or so minutes in an airy […]

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Reverse Engineering a State Farm Commercial

Before a 30 seconds long spot is released into the wild, a group of very smart people gets together and try to figure out the best way to get us to open our wallet. Have you ever wondered what buying triggers they are trying to activate while you’re casually sipping on a beer during a […]

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Interview With a Small Biz Marketing Expert Kazia Mullin

The very first and therefore very special podcast with a small biz marketing expert Kazia Mullin. We focus on things your business can use to advance its marketing efforts right now. Listen while you browse or download .mp3 to your portable player by right-clicking and saving it locally Interview with a small biz marketing expert […]

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What Makes People Buy: What Car Is Right For Me?

Which car do you want to buy? This one: Reward yourself with the perfect balance of luxury and intelligence. Enjoy indulgence without extravagance, performance without pretense and safety without peer. This well-crafted expression of automotive excellence reflects the quiet confidence of those who can share their achievements without reservation. Or do you want to buy […]

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John Jantsch’s Dirty Little Market Research Secret

I was reading a book by John Jantsch called Duct Tape Marketing (Amazon Affiliate Link) and came across a pretty brilliant strategy for discovering where our collective head is at by reading People magazine. Especially if your target-market is US wide and between 25-54 years of age. People has been the most circulated magazine for […]

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