Sex and Cash Business Theory
Kevin Smith is one of my favorite directors and he has this Sex and Cash Business Theory thing down.
He doesn’t have the monopoly on this Sex and Cash Personal Business Model.
I really can’t say enough about how great his stuff is. It clearly radiates passion and love of the process. Sex. But it doesn’t pay the bills, so he makes his living shooting weddings. Cash.
The starving artist look wears great on somebody else and it makes for a fascinating narrative. But it’s not fun for the artist.
In other words, don’t quit your day job while you pursue things that turn you on.
Meanwhile, on the flip side
There is also the “Death Ground” Business Theory. And I’m a huge fan of it.
When allied troops landed in Normandy during the WWII they had the deep blue sea behind them and Germans in front. There was nowhere to go but forward.
Necessity is the mother of invention they say. And when your choices are go-back and definitely die or fight-forward and maybe live, you do what’s necessary and fight forward.
This military strategy is known as Death Ground and it works in business just as well.
It was first discussed by Sun Tzu in The Art of War (Amazon Affiliate Link). In modern times, it was popularly covered in Robert Greene’s 33 Strategies of War (Amazon Affiliate Link), who has this to say on the subject:
Placing yourself on death ground creates a sense of urgency and desperation. Both powerful motivators.
Which approach is right for you?
Only you can answer that, but I would urge you to take to heart something Harry Lime (awesomely played by Orson Wells) once said in The Third Man. (1949)
In Italy for thirty years under the Borgias they had warfare, terror, murder and bloodshed but they produced Michelangelo, Leonardo da Vinci and the Renaissance. In Switzerland, they had brotherly love; they had five hundred years of democracy and peace and what did that produce? The cuckoo clock.
I have experienced both strategies and favor Death Ground. You?
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