Reverse Engineering a State Farm Commercial
Before a 30 seconds long spot is released into the wild, a group of very smart people gets together and try to figure out the best way to get us to open our wallet.
Have you ever wondered what buying triggers they are trying to activate while you’re casually sipping on a beer during a commercial?
We deconstruct a 30 seconds long State Farm commercial that has no less than 9 buying triggers.
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