Putting Your Automated DMs On Blast
Let me start with a confession. Bless me Father for I have sinned. I use Social Oomph to automate my welcome message.
In other words, if you follow me on Twitter you will receive this DM (Direct Message in Twitter parlance) saying the following:
Im looking fwd 2 getting 2 know u. Here is me in 7 words. Blogging biking doggy training & songwriting festival of awesome Who r u?
Sending an automated DM is a sin, I’ll grant you.
For me, the alternative would be NOT to send a DM since I’m too lazy to greet everyone with a personalized message at the “door”. So I send an automated DM because it’s better than nothing.
But wait…there’s more!
Many of my new Twitter friends reply with a personalized message telling me little bit about themselves.
I find that restricting someone to 7 words creates psychic tension that demands slack.
And what do I do with that information? I place them in the appropriate Twitter List of course.
So it’s a win-win because I get to find out little bit about my tweeps AND I keep an eye on them since they are now on my list…AND…I know they are real.
Need I point out that you are unlikely to receive a personalized response from a bot or a spammer?
100 vs 1000
Tweeple with thousands of followers MUST create lists to effectively manage and keep an eye on their followers. Those with few hundred followers may not realize this, but unless you are on somebody’s list, chances are you are not being “watched”.
…and when they reply
When they reply, I tweet something like this:
I think its a nice way to round off the introduction. I place them on my list, I tweet about them because I know they are real people and its a win-win-win.
Back to DMs
Many tweeps we follow use automated DMs, however, not all DMs are created equal.
My DM is:
- Sincere (I really AM looking fwd 2 getting 2 know u)
- It’s useful in case you’d like to classify me as a “blogging biking doggy training & songwriting” tweep. I’m comfortable in all those categories and tweet about most of that shit.
- My DM is kinda funny (the “festival of awesome” bit). If it made you laugh it has achieved its purpose.
- And MOST importantly, the DM ends with “Who r u?” It shows interest in the other person. It hopefully prompts a response thereby cycling back to the tweep being placed in the appropriate Twitter list.
Hint: You want to know what people think of you? Check to see what lists you’re on.
What does my DM not do?
- It’s not self-serving.
- I’m not asking you to check out my blog, or my website, or my ass.
- It doesn’t have a link to my Facebook profile or worse yet, my Facebook page or a Landing Page or something else… Bad DMs all seem to have a link taking you someplace else.
I get those types of DMs ALL THE TIME. As I’m sure you do as well.
So I decided to place these terrible DMs on blast right here. Feel free to share yours as well.
What do I hope to accomplish?
I hope that if you are using these DMs that you change it to something that is not so self-serving but rather something that might be somehow useful to someone else. (and no, letting everyone know about your blog is NOT useful to somebody else).
Also, I want to give people the benefit of the doubt. Perhaps these DMers dont know how their DMs are being perceived. So I will explain how at least these specific DMs are perceived by me.
Also, really? Can I really check out your Internet Marketing blog? Really!? If I do, will you let me buy your useless affiliate products, oh please kind sir?
REALLY?!?! Can I really comment on your blog. My golly you are so sweet to allow me the privilege. C’mon.
Poorly executed indoctrination move. Except in order to make that step you supposed to have rapport with the subject or at the very least demonstrate mastery over a given topic. As it stands, I don’t know you from a whole in a wall nor do I care to.
It reminds me of those auto-generated email spinners that sometimes make their way into our inbox, and if you go to unsubscribe you just end up confirming a live inbox. This email marketing strategy is illegal (that’s not to say that its no longer used) but Twitter is not there yet.
I know that Blunderbuss approach to lead generation is considered an acceptable strategy but its so 1980s. They totally missed their target with me…I’m not looking for a job and I don’t have a relationship with this company to recommend them to somebody else.
If they attempted to establish a relationship with me, a very casual one just so I know they are not Darth Vader, I could have recommended their services to someone else.
This is a very self-serving DM. There are billions of blogs out there, why should I come to yours? I don’t know you; I’d like to get to know you but before I make a commitment to read your blog let me read a funny tweet or two. (It doesn’t have to be funny; it could be interesting or something else entirely.) Too soon son, too soon. Slow your roll.
For crying out loud people. Please DONT use this type of DMs; it gives DMs a bad name. Is it even effective? I dont know…I dont think it is, but I could be wrong.
Go ahead…I know you’re dying to say your piece when it comes to DMs…so let’er rip.