Hitch Your Wagon to a Dragon and Blog Like a Wizard

The business landscape is crowded with sorcerers of the written word who bend the dark forces to their will. Meanwhile, you sit there, read their stuff and go Hmm. Anybody can write like that. So you launch your favorite word processor, and start tapping away at the keyboard. Wow, you have tons of stuff to [...]

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How To Look Fear in the Eye and Give It the Finger the Sales Lion Style

So you want to make change in your industry, do you? And you want to be branded as well, right? Oh, and let me guess, you want to be viewed as a consumer voice and advocate, correct? Well I hate to tell you, but you’re lying to yourself. That’s right, you’re lying. You don’t really [...]

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How To Sell Fear to Generation Y

Who Are We? I’m sure you’ve noticed us. Heck, you’ve probably yelled at us for texting while walking or asked us to fix your computer. We’re currently the world’s youth, Generation Y, also known as Millennials or Generation We. We’re born between 1980-2000, and there are alot of us -about 95 million strong, making Millennials [...]

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3 Fears That Move People Into Action and Product Out the Door

As a child your parents may have tried to frighten you into behaving a certain way for your own good. It might have looked like this: If you don’t brush your teeth, they will rot and fall out Never talk to strangers, they can be bad people who do bad things Watch this video and [...]

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Hey CEOs!!! Get Your Head Out of Your Ass

I spend a good amount of my speaking time with Vistage groups across the country. One of the things they recognize in their members is they do not, in fact, know everything. So they bring speakers in every month on different topics: Leadership, communication, financials, HR, unions, law, etc. My topic is doing business on the web [...]

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Fear in Marketing Week Kick Off Video

I am stoked to announce that this whole week will be a Fear Week on DIY Blogger NET. I’ve asked some of the most prolific and authoritative bloggers to weigh in and offer their take on how fear is used to motivate people into action. Why? Because I want it to stop. Being motivated by [...]

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Kissing Blogger Ass Never Tasted So Good

Do Bloggers really promote free speech ? This modern era advocates a world of digital interaction, remote friendships and tweet-a-second self-promotion. By default, it can be hard to find an online community where your voice is not only heard; but acknowledged and there is also room for intelligent; adult debate. A recent happening whilst trying [...]

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How To Lose Clients and Aggravate People While Telling the Truth

I bill myself as an Insultant. Here’s the definition. So when a potential client came to me with a few questions about the strategy they could use to make a splash in the Blogosphere, I told them the God’s honest truth. Below are the exact questions, and the exact responses I gave. However, they were [...]

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