DIY Blogger NET

From the Pyramids of Giza across Tower of Babel to medieval towers in Europe there were people who wanted to feel closer to their God. Hence the construction of tall buildings throughout human history. But there is a significant difference between those structures and the first commercial, lived-in buildings constructed during the Industrial Revolution. Neither [...]

Let me start with a confession. Bless me Father for I have sinned. I use Social Oomph to automate my welcome message. In other words, if you follow me on Twitter you will receive this DM (Direct Message in Twitter parlance)  saying the following: Im looking fwd 2 getting 2 know u. Here is me [...]

It’s rare to see a marketing campaign executed well. The folks behind the Dead Space 2 commercial did a superb job in defining both their audience and strategy, and then they executed 30 seconds of pure marketing genius. We can all learn from this and in this post, we spend some time dissecting their strategy [...]

Apologizing is the new in-thing. If you want to move some product, get ready to apologize. And not any ol’ apology will do. It has to come from a high-ranking officer in the company; usually the CEO. So, let’s set out to move your product right now. What are you selling? Nevermind, it doesn’t matter. [...]

Corporate Rite of Passage As different as they are, all ancient cultures have at least one thing in common. The Rite of Passage. When a young boy starts turning into a young man, the village elders take him to a sacred locale where they commence a ritualized, symbolic killing of the boy. During this process, [...]

Is Facebook going to take over the world? They think they will, but something I found in Mitch Joel’s 2009 book 6 Pixels of Separation (Amazon Affiliate Link) will put a monkey wrench in Facebook’s plans for world domination. This small, throwaway piece of inside info Mitch managed to squeeze out of a Google CTO [...]

1. Create an Elevator Pitch for Your Blog  Since we’re not spending money on ink or the printing-press, and we certainly don’t have Editors, we the bloggers tend to go on and on and on…sometimes it’s a challenge to be able to present an idea in a span of 30 seconds. If you were to [...]

We all hear business gurus telling us to jam our products with value. So how come the biggest businesses who employ the best of the gurus are doing the exact opposite? They are building industries entirely based on systematic removal of value from their products and making a killing in the process. Watch the video [...]