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Part of the ongoing series based on a brilliantly delivered book Ignore Everybody and 39 Other Keys to Creativity (Amazon Affiliate Link) by Hugh MacLeod. Key No 5: To Fail, Expect to be Discovered If your business plan includes being “discovered” by some big shot, your business will fail. This hardly needs elaborating, but here [...]

Who leaked the secret government information?  Is Julian Assange the public enemy number one? These questions that everybody is asking are of NO IMPORTANCE WHAT SO EVER. As long as we allow the media to dictate what we focus on, we are distracted from the actual content of those secret documents and massive misconduct perpetrated [...]

Good ideas also have a lonely puberty, and only sometimes they have a teeming adulthood. You see it again and again; with music, art of any sort, political and religious movements, Social Media types, celebrities, and the list goes on and on. Your business and your ideas, is no exception. When you start out, no [...]

You approach the most beautiful girl at a party and you say.. Hi, my name is insert_you_name_here and I am amazing in bed. You should definitely date me. Eight seconds later you’re walking away with the tail between your legs and your head distinctly ringing from being slapped upside it. How come your approach didn’t [...]

For those who stubbornly seek freedom, there can be no more urgent task than to come to understand the mechanisms and practices of indoctrination. ~Noam Chomsky So let’s get started. Product Indoctrination is difficult to achieve for you and I. It’s easy to achieve for Apple, Coca Cola, Starbucks, Hitler, the Right, the Left..I can [...]

People don’t want shovels. They want to plant a tree. So don’t sell them shovels. Sell them an idea that the tree planted will make their yard look more beautiful. Sell them an idea that the tree can grow with the family, blossom in springtime, be used to hang a swing set for kids to [...]

Part of the ongoing series based on a brilliantly delivered book Ignore Everybody and 39 Other Keys to Creativity (Amazon Affiliate Link) by Hugh MacLeod. Key No 3. What Can Your Business Learn From UFC’s Georges St. Pierre Doing anything worthwhile takes time, effort and stamina. ~ Hugh MacLeod The world is full of stupid [...]