The Occupied Wall Street Journal, Marketing Message and Boobs
A couple weeks ago I had the distinct “pleasure” of roaming around the private park where the “Occupy Wall Street” protest is taking place. To be honest, I’ve pretty much given up on watching the news at this point, so I didn’t hear a thing about it until I went to an open mic night at Union Square.
In the midst of me eating my delicious chocolate crepes and soaking in random strangers complaining about random things, a guy got up to the microphone to let everyone know that the Occupy Wall Street is going strong and we should check it out.
He described himself as a libertarian and talked about how changes need to be made to the way Wall Street works.
I thought to myself “Hmm…I’m a libertarian…and…I guess we do need changes to the way things are working on Wall Street…might as well go check it out.”
What I saw really bothered me.
These people need a marketing lesson!
Because, let’s face it, protests are a form of marketing. It’s all about trying to get your ideas noticed. In a more forceful way than a super bowl commercial, sure, but it is still all about sending a message.
So where did they go wrong?
Get a Freaking Message First!
The very first thing I noticed, was the lack of one consistent message.
There were a multitude of signs. Signs are great, if they all are trying to deliver the same message.
I saw everything from “We are the 99%” to “Corporations aren’t people” to signs protesting the death of Troy Davis.
But I get it, they were angry! Angry at Wall Street. Angry at the government. In short, angry at the system.
A Bit of Congruity Wouldn’t Hurt!
Here are a couple more signs that I saw:
“Fox News lies!”
What’s the definition of “lies”? If they lie so does every other network. We don’t have news in this country, we have “analysis” – which boils down to opinion. And that’s fine I guess, that’s what people want to see. But just because someone has a different opinion than you doesn’t mean they are lying.
If you’re going to be protesting “the system” maybe you should take note of the fact that the Fox Business Network has hosts like Judge Napolitano who’s whole show revolves around government abuses.
And then there’s John Stossel who is a staunch libertarian – hosting libertarian presidential candidates on his show (I saw some pro-Ron Paul people at the rally as well).
And they had Glen Beck…and if you’ve seen a minute of his show then you know he just wanted to bring everything down – including the Federal Reserve Bank.
Where is a good leftist military coupe when you need one?
Really? You live in a place that allows you the luxury of sitting in a park next to a drum circle of people tripping on whatever they smoked and you want a military coup? You know what happens in a military coup?
No more luxury to sit around protesting in a park next to a drum circle of people tripping on whatever they smoked.
Start with a Base!
The “all over the place” nature of the protest is understandable, of course. There is no base.
What I saw was a mix of activists (people who protest just to protest), college students looking for a good reason to party and homeless people who were there for the free pizza.
What kind of base is that? How are you going to get that mix of people to send a direct message to anyone?
Make Up “Realistic” Stats!
The protesters claim to be “the 99%.”
Well, there’s lies, there’s damn lies and then there’s statistics. But if you’re going to make something up, make it more realistic.
I realize the 99% is used for dramatic effect. But I found myself very annoyed with this protest. I guess that puts me at the 1%?
Great, I feel special :).
Cow Lovers Shouldn’t Eat Burgers!
If you’re going to be protesting big corporations, don’t get caught using their products in broad day light.
iPhone use was rampant. People were “Facebooking” updates on their iPads. Others were “Googling.”
Did I miss something? Did Apple, Google and Facebook suddenly become small family companies?
That’s like finding an animal rights activist eating a “Baconator” at Wendy’s. That doesn’t look good for your cause.
Don’t Piss Off Your Audience!
If you’re going to protesting the big evil corporations to save the working class, at least try to not hurt the working class in the process.
Sure, your protest is nice and all, but don’t block the street for people that have to go to work. They have families to support. They have to live in a reality where they can’t sit around doing nothing all day because they have responsibilities.
Most people do have responsibilities…THAT is the 99%. Or, maybe we should go with something like 87%?
I would also like to see how much tax payer money is going towards outlining the park with police officers.
Police officers that can’t be elsewhere in case something serious happens because they are standing around watching a drum circle – just like the homeless guys that are there for the pizza.
Choose Your Delivery Method Wisely!
Whether you agree with the protesters or not (on one of the many points they are trying to get across), the delivery method of their message isn’t going to lead anywhere.
The bottom line is, while Wall Street may have fucked things up, they didn’t actually do anything illegal. The problem lies in the laws. And that is where efforts should be focused.
News flash! The delivery channel of your message matters!
Get on social media, inform people of your opinion, collect signatures, try and change laws. Get active and productive!
Sitting around outside with signs isn’t going to change a thing. People don’t take protests seriously unless they get violent. And that’s the last thing we want.
There were topless women running around this park.
I got nothing for this one. Sex sells. There should be more topless women at any protest :).
I strongly believe that boobs can solve just about any problem.
Angry College Kids should Go Back to Class
Here’s a disclaimer: I’m not a psychiatrist, but I’m totally going to psychoanalyze these protesters anyway.
As I’ve stated before, there were three types of people I noticed at this rally: activists, college students, and homeless people.
I don’t need to analyze the homeless. It’s clear they want free pizza (who is paying for this pizza anyway???).
The activists just need something to be passionate about. Kudos to you.
The college students were just looking for an excuse to hold a mini Woodstock. They were clearly tripping and jamming out to the drum circle.
And yes, maybe they were angry.
But are they really angry at Wall Street? Or are they angry at their parents who didn’t give them enough attention? It wouldn’t surprise me if most of their parents actually work on Wall Street.
Before holding a protest, these college kids should sit in on a marketing class to learn a thing or two.
…The topless chicks can stay.
- Have you been following the Occupy Wall Street protests?
- Am I missing something here? Or are you?